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HEMITO DIGITAL PVT. LTD
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Performance Marketing Executive

Performance Marketing Executive

HEMITO DIGITAL PVT. LTD

2 - 4 years

1 - 3 Lacs

cochin

Posted:9 hours ago| Platform: GlassDoor logo

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Skills Required

marketing data engagement retention ads analyze metrics test design content reports tracking analytics excel looker strategies seo saas communication management

Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)

Manage campaign budgets, forecasts, and ROI analysis

Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)

A/B test ad creatives, landing pages, and audience targeting

Collaborate with design, content, and product teams to improve performance outcomes

Stay up to date with digital marketing trends and platform updates

Prepare regular performance reports and insights for stakeholders

Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution

Identify growth opportunities across new and existing channels

Requirements

2–4 years of experience in performance/digital marketing or a similar role

Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)

Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio

Experience with bid strategies, remarketing, and conversion optimization

Knowledge of SEO/SEM and CRO best practices is a plus

Familiarity with e-commerce or SaaS funnels is an advantage

Excellent communication and project management skills

Bachelor’s degree in Marketing, Business, or related field

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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