Performance Marketing Executive

About the Role

We are seeking a results-oriented Performance Marketing Executive with 1+ year of experience to join our growing marketing team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns to drive website sales, traffic, and conversions. The ideal candidate should be data-driven, creative, and passionate about digital marketing with a strong focus on ROI.

Key Responsibilities

• Plan, create, and manage paid ad campaigns across Google Ads, Facebook Ads, Instagram, and other digital platforms.
• Drive website sales through performance-focused campaigns.
• Monitor and optimize campaigns for maximum ROI and cost efficiency.
• Conduct keyword research, audience segmentation, and A/B testing.
• Collaborate with design and content teams to develop engaging ad creatives and landing pages.
• Track daily campaign performance and prepare weekly/monthly reports.
• Analyze data to identify growth opportunities and improve conversion rates.
• Stay updated with the latest trends in digital marketing, ad tech, and performance strategies.
• Support broader marketing initiatives including email, influencer, and remarketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1 year of hands-on experience in running digital ad campaigns.
• Proficiency in Google Ads, Meta Ads Manager, and Analytics tools..
• Experience in SEO/SEM, remarketing, and funnel optimization (preferred).
• Analytical mindset with strong attention to detail.
• Good communication and coordination skills to work with cross-functional teams.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person