Job
Description
We are looking for a creative, performance-driven, and detail-oriented Performance Marketing & Brand Engagement Specialist to lead our online growth and brand presence. This multifaceted role includes performance marketing, lead generation, content writing, public relations, branding strategy, webinar coordination, and community engagement across digital platforms. Key Responsibilities: 1. Performance Marketing & Lead Generation · Plan, execute, and optimize paid campaigns on Facebook, Instagram, LinkedIn, Meta Ads, X (Twitter), and Google Ads, purely inhouse (no agency support). · Conduct A/B testing of creatives, audience segments, and landing pages to increase ROI. · Set up and manage email marketing campaigns 2. Lead and Data Analysis · Track and analyse campaign performance and lead quality using CRM platform. 4. Content Creation & Brand Strategy · Write high-quality content for websites, ads, social media, press releases, blogs, emails, and campaign assets. 5. PR & External Communication · Plan and manage public relations campaigns and collaborate with media outlets for earned coverage. 6. Webinar & Event Liaison · Coordinate speaker outreach, scheduling, and communication for webinars and online events. 7. Testimonial & Review Management · Manage the collection of student/customer testimonials, reviews, and success stories. · Regularly update reviews on websites, partner platforms, and social media. Key Skills & Qualifications: · 2+ years of experience in performance marketing, content creation, and brand marketing. · Proven experience managing Google Ads, Meta Ads, and LinkedIn Campaigns. · Strong writing skills with a portfolio of social, blog, and campaign content. · Experience working with CRMs and analysing lead funnels and marketing data. · Familiarity with SEO tools (SEMrush, Ahrefs), email platforms (Mailchimp, Brevo etc), and webinar platforms (Zoom, Google Meet, Webex). · Strong communication and stakeholder management skills. · Ability to work cross-functionally and independently in a fast-paced environment. Additional skills as desired: SEO & Website Optimization · Support on-page and off-page SEO initiatives: keyword research, meta tags, internal linking, and technical audits. · Use tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs for SEO monitoring and improvements. Show more Show less
