Performance Marketer

Sprinto

The Role

Senior Performance Marketer

Responsibilities

• Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other relevant platforms.
• Optimize campaigns for maximum efficiency, balancing cost per acquisition (CPA) and return on ad spend (ROAS).
• Leverage data analytics to track, measure, and report campaign performance, identifying opportunities for improvement
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies
• Collaborate with the content, design, and sales teams to align messaging and optimize conversion funnels
• Stay updated on industry trends, competitor strategies, and new ad platform features to maintain a competitive edge
• Manage budgets effectively, ensuring optimal allocation of spend across channels
• Develop and implement remarketing and audience segmentation strategies for improved engagement and conversions
• Work closely with external agencies and partners to execute and scale campaigns effectively

Requirements

• Require 3 to 6 years of performance marketing experience, preferably in SaaS domain
• Built, run and optimized B2B SaaS campaigns for a minimum monthly ad spend of USD 50K-100k primarily for North America market
• Proven experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels
• Expertise in campaign setup, bid management, audience targeting, and ad optimization
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and marketing attribution models
• Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization.

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents,Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy