Performance Marketer

About The Company

digiDZN provides tailor-made digital services, branding, and graphic design for businesses both in India and internationally. Our team of experienced digital marketing professionals thrives on creating impactful outcomes, helping to build and promote brands globally. We focus on developing visual aesthetics and maintaining long-term relationships with our clients. As a leading digital marketing agency, we ensure the success and growth of valuable brands through thorough research, engagement, and creativity

Key Roles & Responsibilities

1. Strategy & Planning

* Define campaign goals (awareness, leads, sales, app installs).

* Create media plans, audience personas, and funnel strategy.

* Allocate budget across platforms and campaigns.

2. Campaign Setup & Execution

* Create and launch Google Ads (Search, Display, Shopping, YouTube).

* Create and launch Meta Ads (Facebook/Instagram - Feed, Stories, Reels, etc.).

* Set up proper campaign structures, ad sets, and creatives.

* Implement conversion tracking via Meta Pixel, Google Tag Manager, GA4, etc.

3. Audience Targeting & Segmentation

* Build and optimize custom, lookalike, and retargeting audiences.

* Use demographic, geographic, behavioral, and interest-based targeting.

* Leverage A/B testing to identify best-performing segments.

4. Ad Creative Optimization

* Collaborate with design/content team to ensure creatives match platform specs and brand tone.

* Test different ad formats, hooks, CTAs, and offers.

* Monitor ad fatigue and refresh creatives regularly.

5. Tracking, Reporting & Analysis

* Analyze performance using Google Analytics, Meta Ads Manager, and Google Ads dashboard.

* Track key KPIs: CTR, CPC, CPM, ROAS, CPA, CVR, etc.

* Generate weekly/monthly reports with insights and actionable recommendations.

6. Funnel Optimization

* Understand and improve the customer journey from ad to landing page to conversion.

* Optimize landing pages (CRO-focused changes).

* Coordinate with dev/tech teams for faster load time and better UI/UX.

7. Budget & Bidding Management

* Optimize daily/monthly budgets for maximum ROI.

* Adjust bidding strategies (manual, automated, target ROAS, Maximize Conversions).

8. Scaling & Growth

* Scale winning campaigns efficiently without dropping ROAS.

* Launch new campaigns based on seasonal trends, product launches, or insights.

* Identify new growth opportunities across platforms.

9. Competitor & Trend Monitoring

* Keep track of competitor ads, industry benchmarks, and platform updates.

* Stay updated on latest ad formats, policy changes, and algorithm updates.

10. Coordination & Communication

* Work closely with creative, content, sales, and tech teams.

* Communicate campaign progress, insights, and action plans to stakeholders or clients.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person