Performance Marketer

Job Title: Performance Marketing Specialist

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Company Overview

HavStrategy

Position Overview

Performance Marketing Specialist

Key Responsibilities

• Develop and execute a robust performance marketing strategy across digital platforms.
• Manage and optimize digital prospecting and remarketing campaigns, ensuring cost-effective acquisition.
• Allocate and manage marketing budgets across Google, Meta, and other channels to ensure efficient CAC and ROI.
• Create, launch, and manage Facebook and Google ad campaigns, including ad copywriting, creative direction, and headline testing.
• Plan and optimize performance-based campaigns to meet KPIs and conversion targets.
• Collaborate with internal teams to provide insights on funnel performance and suggest improvements.
• Continuously identify, test, and scale new channels and campaign strategies to maximize results.
• Analyze campaign performance through tracking KPIs and other relevant metrics daily and weekly.
• Conduct competitor research and monitor industry trends to remain ahead of the curve.
• Prepare and deliver weekly performance reports, providing actionable insights.
• Oversee all aspects of paid advertising, including planning, testing, optimization, retargeting, and reporting.

Required Skills

• Digital Marketing
• Facebook Marketing
• Instagram Marketing
• Search Engine Marketing (SEM)
• Social Media Marketing
• Strong analytical and data interpretation skills
• Proficiency in performance analysis tools (Google Analytics, Meta Ads Manager, etc.)

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of hands-on experience in performance marketing.
• Experience with ad creation, A/B testing, scaling, and retargeting strategies.
• Ability to work in a fast-paced, performance-driven environment.
• Excellent communication and project management skills.

Why Join Us

• Collaborate with Renowned Beauty, Fashion, Lifestyle Brands:

  At HavStrategy, we've had the privilege of partnering with leading brands across various sectors.

• Hands-On Experience

  : Gain practical knowledge by actively participating in influencer marketing campaigns, from conceptualization to execution. This role offers a unique opportunity to understand the intricacies of digital marketing and brand collaboration.

• Mentorship and Growth

  : Benefit from direct mentorship by experienced professionals in the digital marketing industry. Our team is dedicated to fostering your growth, ensuring you acquire the skills and knowledge necessary for a successful career.

• Dynamic Work Environment

  : Join a vibrant and collaborative team that values creativity and innovation. At HavStrategy, we encourage fresh ideas and provide a supportive environment to bring them to life.

• Career Advancement Opportunities

  : High-performing interns may be considered for full-time positions upon successful completion of the internship, paving the way for a promising career in influencer marketing.