Perfomance Marketing Associate

About Avocado Marketing:

Avocado Marketing is a playful, strategy-driven marketing agency that helps brands stand out with smart storytelling and clean, effective ideas. We focus on content that feels fresh, human, and genuinely useful — not just trendy. From social media to brand strategy, we mix creativity with clarity to drive real results. Think of us as the team that keeps things simple, sharp, and always a little fun.

The Role:

• We are looking for a highly analytical and results-driven

  Performance Marketing Associate

  to join our growth team.
• The ideal candidate should have

  2–3 years of hands-on experience

  in managing and optimizing paid advertising campaigns across major digital platforms.
• This role will be responsible for driving profitable customer acquisition.
• The focus is on maximizing return on investment (ROI) for our marketing spend.

Key Responsibilities:

Campaign Management & Execution (70%)

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Track and control daily/monthly budgets to hit CPA/ROAS targets.
• Run A/B and multivariate tests on ads, creatives, landing pages, and audiences.
• Develop strong targeting strategies including lookalikes, retargeting, and interest-based segments.
• Coordinate with Design and Content teams to refresh creatives based on results.

Analysis, Reporting & Optimization (20%)

• Monitor and analyze KPIs like CPA, CPC, CTR, Conversion Rate, LTV, and ROAS.
• Use analytics tools to uncover insights and diagnose performance issues.
• Share weekly and monthly reports with clear findings and recommendations.

Strategy & Growth (10%)

• Explore and test new channels, tools, and technologies for scaling.
• Work with the Web team to improve landing pages and conversion paths.
• Stay updated on performance marketing trends and best practices.

Required Qualifications:

• 2–3 years of hands-on experience managing paid ads (agency or in-house).
• Strong skills in Google Ads and Meta Ads Manager.
• Solid analytical ability with tools like Google Analytics, Tableau, etc.
• Familiarity with GTM, CRM platforms (HubSpot/Salesforce), and ad reporting tools.
• Bachelor’s degree in Marketing, Business, Analytics, or related fields.

Preferred Skills (Not necessary, but good to have):

• Google Ads or Meta Blueprint certifications.
• Experience with advanced tracking (server-side, conversion APIs).

Why Join Our Team?

• Competitive salary with performance-based bonuses.
• Dedicated budget for learning, certifications, and professional growth.
• Opportunities to lead strategy across new channels and high-impact projects.