Paid Media Manager

Role Overview

We are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives.

Key Responsibilities

• Strategic Planning:

  Develop and execute paid media strategies that drive growth across all digital channels.

• Campaign Leadership:

  Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms.

• Performance Optimization:

  Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance.

• Audience Strategy:

  Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments.

• Creative Direction:

  Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences.

• Budget Management:

  Own and optimize media budgets, ensuring efficient spend and maximum ROI.

• International Campaign Structuring:

  Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies.

• Competitor Benchmarking:

  Monitor competitor activity and industry trends to identify opportunities and refine strategies.

• Market Intelligence:

  Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge.

• Reporting & Insights:

  Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization.

Qualifications

• Education:

  Bachelor’s degree in Marketing, Advertising, Business, or related field.

• Experience:

  3–5 years in performance marketing or paid media management, with direct e-commerce campaign experience.

• Technical Skills:

• Hands-on expertise with Google Ads (Search, Display, Shopping)

  .
• Strong proficiency in

  Meta Ads Manager

  and

  Apple Search Ads (ASA)

  .
• Experience with

  tracking setups

  (Pixel, Firebase, GTM).
• Familiarity with conversion rate optimization (CRO) and landing page best practices.

• Certifications:

  Google Ads and Meta Blueprint certifications preferred.

Why Join Us?

• Play a pivotal role in expanding our global reach and enhancing user experience.
• Opportunities for professional development and career advancement.
• Join a collaborative and innovative team dedicated to excellence.

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