Offshore Contract, India (Remote) || Adobe Tag & Implementation Specialist

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Adobe Tag & Implementation Specialist

: -

Offshore Contract

Tag Implementation Specialist

The ideal candidate has hands-on experience with tag management systems, mobile and web analytics, data validation, and marketing technology stacks. This role plays a key part in enabling data-driven decision-making, supporting customer journey insights, and enhancing digital experiences.

Primary Responsibilities

1.Tagging & Implementation (Tealium & mParticle)

• Assist in configuring, deploying, and maintaining tag implementations in

  Tealium iQ

  (Web) and

  mParticle

  (Mobile).
• Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications.
• Conduct thorough

  QA and end-to-end validation

  across development, staging, and production environments to ensure data integrity.
• Perform

  mobile app analytics validation

  using tools such as Firebase DebugView, Charles Proxy, Proxyman, and device simulators (iOS & Android).

2. Adobe Analytics & CJA Support

• Assist with

  Adobe Analytics (AA)

  and

  Adobe Experience Platform (AEP)

  setup, schema configuration, and data ingestion workflows.
• Support

  Customer Journey Analytics (CJA)

  reporting, dashboard creation, and cross-channel data validation.
• Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations.
• Assist with

  Adobe Target

  tagging to support A/B and multivariate testing.

3. Cross-Functional Collaboration

• Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions.
• Ensure accurate implementation of data layer updates and seamless deployment of tags across web and mobile applications.

4. Documentation, Governance & Compliance

• Maintain detailed documentation for tagging requirements, test plans, and validation results.
• Support

  data governance

  , privacy, and compliance efforts including GDPR, CCPA, and consent management requirements.
• Regularly audit tagging and data integrations to identify gaps, optimization opportunities, and process improvements.

5. Continuous Improvement

• Stay current with platform updates, best practices, and new features across Tealium, mParticle, Adobe Analytics, and related technologies.
• Proactively share knowledge with the team and contribute to improving internal processes.
• Participate in agile ceremonies and use tools like

  Jira

  and

  Git

  to manage tagging requirements and workflows.

Skills & Qualifications

• Bachelor's degree in computer science, Data Science, Engineering, or related field (or equivalent experience).
• Experience or strong familiarity with

  Tealium iQ

  ,

  mParticle

  , or other enterprise tag management systems.
• Working knowledge of

  Firebase Analytics

  (event setup, DebugView, parameter validation).
• Experience using

  Charles Proxy

  or similar tools (e.g., Proxyman) for inspecting network calls.
• Basic understanding of

  JavaScript

  ,

  HTML

  , CSS, and data layer architecture.
• Exposure to

  Adobe Analytics

  ,

  Adobe Target

  , or Adobe Experience Platform.
• Strong attention to detail with analytical and problem-solving capabilities.
• Solid documentation habits and strong communication skills.
• Comfortable working in a remote, collaborative environment.
• Eagerness to learn and grow within enterprise analytics and martech ecosystems.

Good to Have / Bonus Skills

• Experience implementing

  third-party pixels

  (Criteo, Meta Pixel, Google Ads, LinkedIn, TikTok, etc.).
• Understanding of

  server-side tagging

  , event forwarding, and server-to-server integrations using Tealium or mParticle.
• Familiarity with

  consent management platforms

  and data privacy solutions.
• Experience using

  POSTMAN

  for API requests and validation.
• Additional experience with agile methodologies and ticket tracking (Jira, Confluence).

Thanks & Regards

Pradeep Pathak

Senior Technical Recruiter

KPG99 Inc. |http://www.kpg99.com/

Email id: pradeepk@kpgtech.com /pradeep1@kpg.in

LinkedIn:

Address: 3240 E State St EXT , Hamilton, NJ 08619