News Content Writer

Company Description

Gracia Marcom

We help businesses craft powerful narratives, amplify their presence, and connect authentically with their audiences.

With a Bronze Medal EcoVadis Sustainability Rating, we are committed to meaningful creativity, ethical communication, and measurable results.

At Gracia Marcom, creativity meets strategy — and every story is built to make an impact.

Website: www.graciamarcom.com

Role Description

Content Writer

The role involves creating SEO-optimized, audience-driven, and brand-aligned content across multiple formats — from blogs and press releases to ad copies and website content.

full-time, on-site position

Key Responsibilities

1. Research & Strategy

• Understand client products, services, and brand positioning.
• Conduct research, competitor analysis, and develop audience personas.
• Collaborate with client servicing and strategy teams to define key messaging and campaign goals.

2. Content Creation

• Write and edit content for websites, blogs, newsletters, social media, and ad campaigns.
• Develop journalistic content such as press releases, interviews, and feature stories.
• Ensure all writing adheres to SEO best practices and brand tone guidelines.

3. Editorial Excellence

• Proofread and fact-check for accuracy, clarity, and consistency.
• Maintain AP Style and editorial integrity across all deliverables.
• Ensure high-quality, publication-ready content with zero errors.

4. Collaboration

• Work closely with design, SEO, and marketing teams to align content with campaigns.
• Present drafts, incorporate feedback, and optimize for engagement and visibility.

5. Innovation & Growth

• Use AI tools (e.g., ChatGPT) for research, ideation, and productivity.
• Stay updated on the latest trends in SEO, content strategy, and digital storytelling.
• Leverage analytics and audience insights to continuously improve content quality and performance.

Key Skills & Competencies

• Excellent command over English and journalistic writing
• Proven experience in SEO content writing and editing
• Strong research, storytelling, and proofreading skills
• Understanding of audience psychology and digital platforms
• Familiarity with CMS platforms such as WordPress or HubSpot
• Working knowledge of SEO tools (Ahrefs, SEMrush, SurferSEO, Google Analytics)
• Adaptable, creative, detail-oriented, and deadline-driven

Qualifications

• Bachelor’s or Master’s degree in Mass Communication, Journalism, English, or Marketing
• Minimum of 2 years of experience in content writing, copywriting, or editorial roles
• A strong portfolio of published content (blogs, news articles, or brand features preferred)

Why Join Us

• Purpose-driven, sustainability-focused marketing agency
• Creative, collaborative, and growth-oriented work culture
• Opportunities to work across industries and content formats
• Exposure to both journalistic and marketing-style writing
• Clear growth path towards editorial or strategy leadership roles

Location

Gota, Ahmedabad (On-site)

Type

Full-time

Experience

2–4 years

Salary Range

₹25000– ₹30000 PM (based on experience and skills)