Job
Description
Location: Ahmedabad (On-site) Job Type: Full-time Fresher: 6 months - 1 year Company: Gracia Marcom Salary: 2.8 LPA - 3 LPA About Us: Gracia Marcom A purpose-driven agency, dedicated to serving the greater good of society. Our mission is to create positive impact through meaningful initiatives and sustainable solutions. Objective: To craft clear, direct, SEO-optimized content that resonates with the target audience, supports lead generation, and reflects journalistic integrity. The role demands the ability to write sharp, emotionally intelligent, and trend- driven copy with a deep understanding of press release standards, audience psychology, and digital content ecosystems. Core Responsibilities & Deliverables: 1. Content Strategy and Client Understanding - Develop deep understanding of client products/services. - Conduct interviews and collaborate with client servicing team to gather insights. - Create buyer personas and validate them with clients. 2. Copy Creation Across Channels - Write original copy for marketing campaigns, website, blogs, emailers, newsletters, social media posts, and product descriptions. - Ensure SEO alignment: keyword integration, meta descriptions, interlinking. - Tailor voice and tone as per industry and client needs. 3. News & Press Content Development - Draft professional press releases that meet media standards. - Conduct interviews, synthesize information into compelling news-style content. - Write newsletter features and industry articles. 4. AI-Assisted and Emotionally Intelligent Writing - Use tools like ChatGPT to accelerate drafts and ideation. - Integrate emotional storytelling with data insights and trend analysis. - Leverage analytics and user behavior reports to guide content topics and formats. 5. Proofreading and Final Review - Review and edit all written content for clarity, grammar, flow, and brand consistency. - Ensure zero-error submissions. 6. Content Collaboration & Presentation - Collaborate with marketing, design, and strategy teams. - Present drafts and final content to internal stakeholders and clients. - Revise based on feedback and optimize iterations. 7. Growth & Upskilling - Stay current with SEO, content trends, and editorial standards. - Refine skills in data-informed storytelling and UX writing. - Prepare to grow into a Senior Editorial/Content Lead role. Measurement Metrics: - Content delivery turnaround time - SEO keyword ranking improvements - Engagement metrics (CTR, time on page, shares) - Press release pickup rate and media mentions - Client satisfaction and revision cycles Show more Show less
