National Sales Manager

Job description

Job Title: National Sales Manager – FMCG (Online & Offline Sales)

Location: Calicut, Kerala
Reporting To: Director
Department: Sales & Distribution
Experience: 10+ years in FMCG sales, with at least 3 years in a national leadership role
Employment Type: Full-Time

Role Overview:

We are looking for a dynamic and experienced National Sales Manager to lead our Pan India sales strategy and execution for our FMCG portfolio. The ideal candidate will bring in-depth knowledge of India's diverse consumer markets, established networks across retail and distribution channels, and a proven ability to lead large sales teams and deliver aggressive growth targets.

Key Responsibilities:

Sales Strategy & Execution

• Develop and implement nationwide sales strategies for offline (General Trade, Modern Trade, Distributors) and online (eCommerce marketplaces, D2C) channels.
• Set and monitor monthly, quarterly, and annual sales targets.
• Drive revenue growth, improve market penetration, and ensure consistent brand visibility.

Channel Management

• Build and strengthen relationships with key offline distributors, retailers, modern trade chains, and e-commerce platforms like Amazon, Flipkart, BigBasket, etc.
• Monitor and improve stock movement, ROI, and channel profitability.

Team Leadership

• Lead, mentor, and grow a national sales team including zonal, regional, and area sales managers.
• Ensure effective training, performance tracking, and development across regions.

E-commerce Strategy

• Work closely with digital marketing, D2C, and operations teams to grow online revenue.
• Drive sales through performance marketing, product listing optimization, promotions, and brand campaigns.

Sales Operations & Analytics

• Analyze market trends, competition, and customer insights to make data-driven decisions.
• Manage sales budgets, forecasts, and performance reports.
• Ensure timely collections, credit management, and adherence to trade policies.

Key Skills & Competencies:

• Proven track record in driving nationwide FMCG sales.
• Strong distributor and retailer network pan India.
• Deep understanding of FMCG retail dynamics, GT/MT operations, and e-commerce ecosystems.
• Excellent leadership, negotiation, and analytical skills.
• Ability to travel extensively across territories.
• Strong commercial acumen and team management experience.

Qualifications:

• Bachelor’s degree in Business / Marketing / Sales; MBA preferred.
• 10+ years of FMCG sales experience with multi-channel exposure.

Industry Preference:

• Food & Beverages
• Personal Care / Health & Hygiene
• Home Care Products

Salary:

Not a constraint for the right candidate

Job Type: Full-time

Pay: From ₹1,500,000.00 per year

Language:

• English (Preferred)

Work Location: In person