Meta & Google Ads Specialist

Meta & Google Ads Specialist

Company Description

XTREMEX is a premium D2C clothing brand blending streetwear with lifestyle fashion. We create bold, high-quality apparel designed for a generation that chooses to stand out. With in-house manufacturing and a fast-growing community, XTREMEX is redefining Indian streetwear.

Role Description

We’re looking for a results-driven Meta & Google Ads Specialist

Responsibilities

• Build and manage end-to-end paid acquisition strategies across Meta and Google platforms.
• Create, launch, and optimize campaigns (Search, Shopping, Performance Max, Display, Video, App, and Meta placements).
• Manage daily/weekly budgets, bids, and pacing to hit CPA/ROAS targets.
• Set up and maintain tracking (Google Analytics, GA4, FB Pixel/Conversions API, UTM strategy) and ensure data accuracy.
• Design A/B tests for creatives, audiences, copy, and landing pages; implement learnings across campaigns.
• Collaborate with the creative & content teams to produce high-performing ad creative (reels, static, video, carousels).
• Segment and scale audiences — prospecting, retargeting, LTV expansion, and lookalike strategies.
• Optimize product feed, shopping campaigns, and merchant center (if applicable).
• Analyze campaign data, prepare weekly/monthly performance reports, and present actionable insights.
• Work closely with the founder & marketing team to align campaigns with launches, events, and inventory.
• Keep up with platform updates, new features, and best practices to keep XTREMEX ahead.

Qualifications & Skills

• 1–3+ years hands-on experience managing Meta & Google Ads for D2C / e-commerce brands.
• Proven record of driving ROAS, scaling budgets while maintaining profitability.
• Strong understanding of onboarding and configuring tracking (GA4, server-side tracking, CAPI).
• Experience with product feed optimization and shopping campaign strategies.
• Comfortable with analytics, spreadsheets, and SQL/basic data manipulation (bonus).
• Strong creative sensibility — able to brief and iterate on creatives for performance.
• Excellent communication and ability to present results and recommendations clearly.
• Passion for fashion, streetwear, and youth culture.
• Certifications (Google Ads / Meta Blueprint) are a plus.

Why Join Us?

• Work directly with the Founder & core marketing team.
• Be accountable for a high-impact revenue channel and scaling XTREMEX’s paid growth.
• Creative freedom to test new strategies and ad formats.
• Competitive salary + performance-based incentives and growth opportunities.
• Clear path to senior/managerial roles as the brand scales.

Compensation

💰 Competitive salary based on experience & industry standards. Performance bonuses tied to KPIs.

Location & Type

📍 New Delhi | Full-Time | On-Site

How to Apply

📩 Send your CV + 1–2 case studies (campaign performance snapshots, ROAS, scaling story) via WhatsApp: 8447559887