Media Buyer

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Key Performance Indicators (KPIs) — Read This Before Applying

Performance-Driven Media Buyer

₹1.5 to ₹2 lakh daily ad spend

outcomes

1. CPL Stability:

   Maintain target CPL even during scaling.

2. ROAS Growth:

   Deliver measurable and profitable return on ad spend.

3. Lead Quality:

   Generate high-intent, conversion-ready leads.

4. Scaling Efficiency:

   Scale budgets aggressively while maintaining profitability.

understands Meta scaling psychology

About the Company

India Photographers Club (IPC)

1 lakh+ photographers trained

About the Role

Meta Ads Scaling Expert

owning

Key Responsibilities

1. Campaign Planning & Execution

• Build and execute advanced

  Meta ad campaign structures

  (CBO, ABO, Retargeting, Lookalikes, Advantage+).
• Launch and scale

  lead generation funnels

  across multiple campaigns and audiences.
• Conduct continuous

  A/B testing

  for creatives, ad copies, audiences, and placements.
• Monitor performance daily and make data-driven optimization decisions.

2. Performance Analysis & Optimization

• Analyze campaign data to maintain

  CPL stability

  across scale.
• Identify bottlenecks in funnel performance and resolve them proactively.
• Track KPIs such as

  CTR, CPM, CPL, ROAS

  , and conversion rates.
• Share weekly growth reports with insights, learnings, and next-step strategies.

3. Cross-Team Collaboration

• Work closely with the

  creative, funnel, and copywriting teams

  to align ad content with landing page experiences.
• Collaborate with founders and senior marketers to evolve ad strategies based on business goals.

4. Growth Experiments

• Launch innovative campaign formats to discover new high-performing audience pockets.
• Explore complementary ad channels (Google, YouTube) once Meta scaling is stable.
• Stay ahead of Meta algorithm updates, leveraging automation and AI tools for smarter optimizations.

Expected Outcomes

• Stable

  CPL

  even as budget scales 3x–5x.
• Positive and growing

  ROAS

  across all campaigns.
• Predictable

  lead volume and quality

  for every campaign.
• Weekly reporting with actionable insights and next-step scaling strategies.

Qualifications & Skills

• 2+ years of hands-on experience managing Meta Ad accounts with

  ₹50 lakh+ monthly budgets

  .
• Proven record of maintaining CPL and achieving ROAS while scaling.
• Strong analytical mindset with data interpretation and optimization expertise.
• Deep understanding of

  sales funnels

  ,

  ad testing frameworks

  , and

  buyer psychology

  .
• Proficiency in Meta Ads Manager, Pixel & Conversion API setup, and campaign tracking tools.
• Excellent communication skills and ownership-driven attitude.
• Bachelor’s degree in Marketing, Business, or related field preferred.

Ideal Candidate Profile

• You’ve scaled Meta accounts beyond ₹1.5–2 lakh daily spends and still kept CPL under control.
• You’re analytical, experimental, and obsessed with performance metrics.
• You understand

  funnel math

  — not just ad creatives.
• You’re proactive, decisive, and deliver results without micromanagement.

💰 Our Core Competency for YOU

• Direct mentorship from

  IIM founders

  with deep expertise in performance marketing.
• Manage and scale

  high-budget national campaigns

  impacting thousands of photographers.
• Opportunity to

  own the media buying function

  end-to-end.
• Competitive salary + performance-based incentives tied to ad ROI.
• Would you like me to now create a

  LinkedIn-optimized version

  (with short, punchy lines, emojis, and formatting that boosts visibility and application quality)? It’ll be ready-to-post and tailored to attract only

  serious performance marketers

  .