Marketing Technology Solution Consultant

Job Title : Marketing Technology Solution Consultant

Location: Noida (On-site)

Shift: Night Shift

Type of position: Fulltime

Experience: 8+ Years

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities:

Solution Design & Implementation:

• Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
• Conduct platform assessments and recommend optimal marketing technology stacks
• Create technical documentation, solution architecture diagrams, and implementation roadmaps
• Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
• Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
• Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics:

• Develop and maintain integrations between marketing platforms and external systems via APIs
• Design data integration strategies ensuring seamless data flow across marketing technology stack
• Build and manage audience segments, data extensions, and customer profiles
• Analyze campaign performance metrics and provide actionable optimization insights
• Conduct A/B testing strategies to improve engagement rates and ROI

Client Management:

• Serve as primary technical point of contact for marketing technology initiatives
• Stay current with platform updates, new features, and industry best practices

Experience:

• 3-5 years in marketing technology consulting or solution implementation
• Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
• Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:

• Proficiency in JavaScript, HTML, CSS and web development concepts
• Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
• Strong understanding of API integrations and data management
• Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM

  )

Soft Skills:

• Excellent problem-solving and analytical abilities
• Strong communication skills for technical and non-technical audiences

Certifications (Optional):

• Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
• MoEngage Implementation Expert certification
• Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
• Understanding of customer data platforms (CDP) and data management platforms (DMP)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.