2150 Marketing Strategy Jobs - Page 50

Accenture Song Communication Strategist Manager Work Location:Mumbai | Years of experience:12+ years | Entity:India Business | Level:Manager About us Combining unmatched experience and specialized skills across more than 40 industries. Accenture Song is worlds largest tech-powered creative group offeringdigital creative services. Its a technology powered creative group working with designers, creators, and technologists to create unique customer experiences. Formerly known as Accenture Interactive, the advertising and marketing services arm of Accenture was created by merging all of its agency subsidiaries into one. The move reflects Accentures post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing and business innovation to meet clients accelerated demand for business growth through sustained customer relevance at the ever-changing speed of life. The unit's capabilities span product and design; technology& platforms, creative, media and marketing strategy, and campaign, content and channel orchestration. Job Summary The Communications Strategist oversees the client relationship, while ensuring that goals are met through strategic communications initiatives. The strategist will bridge the gap between media and creative, creating the journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints. Job Summary Create the communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs Forge relationships with members of leadership, across disciplines and departments (Creative, Strategy, Production, Account, etc.) Drive collaboration with external partners including media, PR and CRM agencies. Relationship with day-to-day clients, including presenting and selling through communications strategies Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters Partner with data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place Qualification Basic Qualifications Minimum of 5 years of experience in marketing strategy or communications strategy or similar experience Preferred Qualifications Bachelors of communication from a Tier-1 institute Experience working in or with a creative agency and creative teams Deep understanding of the media landscape, both offline and online Demonstrated ability to think strategically and creatively Advanced knowledge using media-based insight tools Excellent written and verbal communication and presentation skills Commercially minded, believes in the power of brands Passion for creative

Design, plan, execute and collect feedback on the ground events. Develop and implement marketing campaigns on-ground. Conduct market research, analyze trends and identify target audiences. Assign tasks, set goals and evaluate performance. Required Candidate profile Proven working experience as Campaign Manager, Field Campaign Manager or other Marketing Executive. Ability to travel. Ability to lead, recruit and support staff. People oriented and results driven.

Position Overview: As the Client Acquisition Manager specializing in outbound marketing techniques using LinkedIn, other social media platforms, and lead conversion strategies for B2B services, your primary focus will be on revenue generation, client acquisition, CRM management, and team leadership. Key Responsibilities: Outbound Marketing Strategy: Develop and execute comprehensive outbound marketing strategies leveraging LinkedIn, various social media channels, and other relevant platforms, specifically tailored for B2B services. Focus on client acquisition, revenue generation, and market expansion. LinkedIn and Social Media Management: Utilize LinkedIn, along with other social media platforms, to identify, engage, and nurture potential clients. Initiate outreach, conduct services demo meetings, and follow-ups, clarify client questions, create proposals, and effectively close deals. Lead Conversion to Client: Employ effective strategies to convert leads into clients through services demo meetings, persistent follow-ups, addressing client inquiries, creating tailored proposals, and closing deals successfully. CRM Utilization and Management: Ensure efficient use of CRM tools for lead tracking, updating client information, managing communication, and providing necessary reports to the management. Team Leadership: Lead, mentor, and guide the team responsible for client acquisition efforts. Provide training, support, and strategic direction to achieve sales objectives effectively. Tool Identification and Implementation: Identify, evaluate, and implement tools, technologies, or techniques to enhance lead conversion efficiency, CRM utilization, and overall outbound marketing performance. Requirements Bachelor's degree in Business, Marketing, or related field (Master's degree preferred). 6 to 8 years of proven experience in client acquisition within B2B services, utilizing LinkedIn, social media platforms, and outbound marketing techniques for revenue generation, lead conversion, and CRM management. Proficiency in leveraging LinkedIn, and social media channels, and conducting services demo meetings, follow-ups, proposal creation, and successful deal closures within the B2B services sector. Strong analytical skills with the ability to interpret social media data, and CRM utilization, and make data-driven decisions using analytics tools. Exceptional leadership skills with the ability to effectively lead and mentor a team. Benefits Best in the industry

Job Description: Job Summary: We are seeking a highly motivated and strategic Marketing and Corporate Leasing Manager to oversee marketing initiatives and corporate leasing operations. This role involves developing marketing campaigns, managing leasing strategies, fostering client relationships, and driving revenue growth. Key Responsibilities: Marketing: Develop and execute marketing strategies to promote commercial properties and leasing opportunities. Conduct market research to identify trends, customer preferences, and competitive insights. Manage digital marketing, social media, branding, and promotional campaigns. Coordinate advertising and public relations activities to enhance brand visibility. Collaborate with internal teams to create marketing collateral and presentations. Corporate Leasing: Identify, negotiate, and close leasing deals with corporate clients and tenants. Build and maintain relationships with key stakeholders, brokers, and investors. Oversee lease agreements, rental pricing, and contractual negotiations. Develop strategies to maximize occupancy rates and leasing revenue. Monitor market conditions and suggest competitive leasing plans. Qualifications & Skills: Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field with 3 to 4 years experience. Proven experience in marketing and corporate leasing, preferably in real estate or retail sectors. Strong negotiation, communication, and relationship-building skills. Expertise in market analysis, leasing strategies, and brand management. Ability to work in a fast-paced environment and manage multiple projects. Key Skills : Marketing Corporate Leasing Marketing Strategy Market Research

Job Description We are hiring a Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning and executing digital marketing campaigns across multiple online channels to help grow our brand and generate leads. Key Responsibilities: Plan and run digital marketing campaigns to meet business goals. Manage SEO, SEM, social media, email marketing, and content marketing. Track and analyze campaign performance using analytics tools. Work with the sales and design teams to improve user experience and landing pages. Keep up with digital trends and new marketing technologies. Prepare performance reports for

As the Client Acquisition Manager specializing in outbound marketing techniques using LinkedIn, other social media platforms, and lead conversion strategies for B2B services, your primary focus will be on revenue generation, client acquisition, CRM management, and team leadership. Key Responsibilities: Outbound Marketing Strategy: Develop and execute comprehensive outbound marketing strategies leveraging LinkedIn, various social media channels, and other relevant platforms, specifically tailored for B2B services. Focus on client acquisition, revenue generation, and market expansion. LinkedIn and Social Media Management: Utilize LinkedIn, along with other social media platforms, to identify, engage, and nurture potential clients. Initiate outreach, conduct services demo meetings, and follow-ups, clarify client questions, create proposals, and effectively close deals. Lead Conversion to Client: Employ effective strategies to convert leads into clients through services demo meetings, persistent follow-ups, addressing client inquiries, creating tailored proposals, and closing deals successfully. CRM Utilization and Management: Ensure efficient use of CRM tools for lead tracking, updating client information, managing communication, and providing necessary reports to the management. Team Leadership: Lead, mentor, and guide the team responsible for client acquisition efforts. Provide training, support, and strategic direction to achieve sales objectives effectively. Tool Identification and Implementation: Identify, evaluate, and implement tools, technologies, or techniques to enhance lead conversion efficiency, CRM utilization, and overall outbound marketing performance. Requirements Bachelor's degree in Business, Marketing, or related field (Master's degree preferred). 6 to 8 years of proven experience in client acquisition within B2B services, utilizing LinkedIn, social media platforms, and outbound marketing techniques for revenue generation, lead conversion, and CRM management. Proficiency in leveraging LinkedIn, and social media channels, and conducting services demo meetings, follow-ups, proposal creation, and successful deal closures within the B2B services sector. Strong analytical skills with the ability to interpret social media data, and CRM utilization, and make data-driven decisions using analytics tools. Exceptional leadership skills with the ability to effectively lead and mentor a team. Benefits Best in the industry

Directs the development, production and implementation of all marketing strategies and related projects associated with the property s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership. Leads a team of marketing professionals to execute strategies. CANDIDATE PROFILE Education and Experience 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years experience in Hospitality Sales, Spa Sales or a comparable professional area OR 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area CORE WORK ACTIVITIES Development of Hotel Marketing Strategy Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s). Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized. Cultivates partnership and active participation in demand generation strategy development (SMR). Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance. Leads repositioning efforts in partnership with Area Team, GM and hotel executive team. Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns. Partners with Revenue Management to develop and execute promotional strategy efforts. Supports group lead generation efforts. Runs, reviews, analyzes and clearly articulates to stakeholder s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly. Manages internal and external partners to verify deliverables are executed to support hotel strategy. Develops and sets the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning. Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments. Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency Manages cluster marketing strategies, when applicable. Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels. Development and Execution of Communicatio ns and Partnerships Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels. Sets overarching Public Relations strategy for hotel/group of hotels, outlining goals, pitch angles and target segments. Manages Public Relations agency, if applicable, or manage PR messaging. Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools. Creates strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Hotel Marketing Team, media representatives, etc.). Leading Marketing Team Manages direct reports and monitors overarching marketing performance. Interviews, selects and onboards property marketing associates Handles employee complaints and executes disciplinary action as needed. Evaluates employee s productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures. Completes other reasonable duties as requested by leadership. .

Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested. CANDIDATE PROFILE Education and Experience Required: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred. CORE WORK ACTIVITIES Marketing and Digital Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s). Cultivates partnership with and active participation in demand generation strategy development (SMR). Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance. Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines. Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns. Partners with Revenue Management to develop and execute promotional strategy. Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution. Supports group lead generation efforts. Runs, reviews, analyzes and clearly articulates to stakeholders key reports and adjust strategy accordingly. Manages internal and external partners to verify deliverables are executed to support hotel strategy. Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites. Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency. Content Management Sets overarching messaging strategy for hotel/group of hotels aligned with positioning. Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems). Manages photography distribution including search photos, pre-arrival photos, and photo gallery management. Creates landing pages and Discovery Pages to enhance content, as applicable. Manages guest communications (e.g. confirmation, pre-arrival, etc.). Partnerships and Public Relations Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS). Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels. Manages PR agency, if applicable, or internal PR messaging. Manages execution of PR events and promotions. Outlet and Ancillary Manages outlet marketing opportunities on third party and local partner sites. Defines in-house F&B programming in partnership with F&B Director and manage execution. Social Media Develops and implements social strategy. Manages paid social media budget and strategy. Assists in reviewing social media content calendars and collect local area and property events. General Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc. Measures and communicates success of campaigns and digital performance using relevant reports tools. Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives). Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process. Completes other reasonable duties as requested by leadership. .

Spanbix Technologies is looking for Digital Marketing - Professional to join our dynamic team and embark on a rewarding career journey Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage all digital marketing channels Measure ROI and KPIs Prepare and manage a digital marketing budget Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics Build an inbound marketing plan Forecast sales performance trends Motivate the digital marketing team to achieve goals Monitor competition and provide suggestions for improvement

The ideal candidate will : - Demonstrate an ability and willingness to learn new skills independently - Possess the ability to communicate directly with clients, both verbally and in writing - Have a strong analytical background - Be detail oriented, highly organized, with a keen eye for consistency - Be able to work effectively in a collaborative team environment, and independently as required - Have a strong desire to learn and add value to the team - Be solutions oriented - Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads Responsibilities : - Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms - Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking - Troubleshoot, problem-solve, and find creative solutions to client-specific needs - Assist creative team with ad creation through copywriting and strategic direction - Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing - Ensure campaigns are meeting clearly defined conversion objectives - Create and deliver meaningful analytics and reporting to monitor and show progress - Maintain knowledge of industry best practices and new technologies - Maintaining the team strength at all times Requirements : - 5+ years of experience in Paid Media. - Proficiency in English both written and spoken. - Result oriented performance. - Excellent Communication & Analytical Skills. - Should have a minimum of 4 years of agency experience.

Job Overview: We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute effective social media campaigns giving great results that meet with clients objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. Job Description 1. Ideation and Strategy of Campaigns: Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends. Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques. Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences. 2. Team Management: Lead, mentor, and inspire a team of social media account managers and executives. Set clear performance expectations, provide regular feedback, and conduct performance evaluations. Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth. 3. Client Management: Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction. Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives. Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner. Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership. Requirements: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience) Demonstrated success in devising and executing impactful social media strategies for a variety of clients. Profound understanding of social media platforms, algorithms, content formats, and best practices. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have} Strong analytical skills to interpret data and insights for continuous campaign optimization. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. Proven leadership skills with experience in managing and developing high-performing teams. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations. Experience in presenting campaign strategies and performance reports to clients. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

Job Role : Paid Media Lead Experience Level : 4+ Years Location : Bangalore, Karnataka (On-site) The ideal candidate will : - Demonstrate an ability and willingness to learn new skills independently. - Possess the ability to communicate directly with clients, both verbally and in writing. - Have a strong analytical background. - Be detail oriented, highly organized, with a keen eye for consistency. - Be able to work effectively in a collaborative team environment, and independently as required. - Have a strong desire to learn and add value to the team. - Be solutions oriented. - Have worked within platforms including Google Ads, Google Analytics (GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads. Responsibilities : - Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms. - Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking. - Troubleshoot, problem-solve, and find creative solutions to client-specific needs. - Assist creative team with ad creation through copywriting and strategic direction. - Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing. - Ensure campaigns are meeting clearly defined conversion objectives. - Create and deliver meaningful analytics and reporting to monitor and show progress. - Maintain knowledge of industry best practices and new technologies. - Maintaining the team strength at all times. Requirements : - 5+ years of experience in Paid Media. - Proficiency in English both written and spoken. - Result oriented performance. - Excellent Communication & Analytical Skills. - Should have a minimum of 4 years of agency experience.

The ideal candidate will: - Demonstrate an ability and willingness to learn new skills independently - Possess the ability to communicate directly with clients, both verbally and in writing - Have a strong analytical background - Be detail oriented, highly organized, with a keen eye for consistency - Be able to work effectively in a collaborative team environment, and independently as required - Have a strong desire to learn and add value to the team - Be solutions oriented - Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads Responsibilities: - Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms - Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking - Troubleshoot, problem-solve, and find creative solutions to client-specific needs - Assist creative team with ad creation through copywriting and strategic direction - Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing - Ensure campaigns are meeting clearly defined conversion objectives - Create and deliver meaningful analytics and reporting to monitor and show progress - Maintain knowledge of industry best practices and new technologies - Maintaining the team strength at all times Requirements: - 5+ years of experience in Paid Media. - Proficiency in English both written and spoken. - Result oriented performance. - Excellent Communication & Analytical Skills. - Should have a minimum of 4 years of agency experience.

The ideal candidate will: Demonstrate an ability and willingness to learn new skills independently Possess the ability to communicate directly with clients, both verbally and in writing Have a strong analytical background Be detail oriented, highly organized, with a keen eye for consistency Be able to work effectively in a collaborative team environment, and independently as required Have a strong desire to learn and add value to the team Be solutions oriented Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads Responsibilities: Develop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platforms Manage all aspects of campaign configuration, launch, and ongoing optimization including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking Troubleshoot, problem-solve, and find creative solutions to client-specific needs Assist creative team with ad creation through copywriting and strategic direction Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly defined conversion objectives Create and deliver meaningful analytics and reporting to monitor and show progress Maintain knowledge of industry best practices and new technologies Maintaining the team strength at all times Requirements: 6+ years of experience in Paid Media. Proficiency in English both written and spoken. Result oriented performance. Excellent Communication & Analytical Skills. Should have a minimum of 4 years of agency experience.

Product Marketing and Analyst Relations Associate Sales and Marketing Group Noida, India | 1 3 Years Welcome to BUSINESSNEXT, where we believe in maximizing your true potential while doing something purposeful, we invite you to #UNLIMIT with us. Our commitment to innovation and forward-thinking is reflected in everything we do, and we're looking for like-minded individuals to join our team. If you're looking for a rewarding career in a company that values your creativity, collaboration, and innovation, we invite you to explore this opportunity and join us in being #UpForTomorrow. The Opportunity: We are looking for smart & creative candidates who want to Learn, Grow and Innovate because they love the challenge of solving business problems. Objectives aligned to this role: BUSINESSNEXT is looking to hire a Product Marketing Specialist to help in activities promoting the business value of BUSINESSNEXT products. The ideal candidate will be a great writer and strong communicator, with experience in product marketing for an enterprise software product (B2B). A prior stint handling product marketing for a startup will be a definite plus. What would you do? Understand the product landscape and go-to-market for B2B SaaS solutions. Work with product management, leadership, presales, and sales teams to develop positioning, value proposition, differentiation, and market fit for BUSINESSNEXT products. Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments. Develop an understanding of the products and features, build product messaging, value propositions, and collaterals, brochures, videos, case studies, demos, sales content, and other content to support marketing and sales activities. Ideate product vision and roadmap with product management and delivery groups. Work with the analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings. Skills Required: Demonstrates strong thought leadership, excellent in orchestrating people, processes, systems, and metrics for top-notch implementations 1-3 years of experience in marketing, branding, product marketing in B2B businesses. MBA in Marketing from with Technology background. Experience of driving Market research, Product launches, Sales enablement. Understanding of content-led brand development principles, frameworks, techniques, and best practices. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the value proposition. Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy. Academic Qualification: Full-Time Graduate/Post Graduate in Engineering Good understanding of current technology trends along with ultra-scalable systems Proficient in effectively communicating with corporate stakeholders across various domains, including technology and business. Meet The Team Connect with the team that loves the challenge of solving business problems, just like you! Ashutosh Gupta Advisor - CRO Rahul R. Sheth VP Sales & Marketing WHY BUSINESSNEXT? WIIFM, you ask? Well, lots of real, get-your-hands-dirty gigs, building cool products for the BFSI industry that is rapidly digitizing. Expect a challenging work experience that youre unlikely to get in a Services Company. Does that excite you? Some Quick Facts : Ours is an inspiring Garage-to-Unicorn Product story that has been scripted by gifted technologists who are just like you. Fastest growing SaaS companies in India, especially in the BFSI industry, with a global footprint, serving over 1 million+ users across 50+ countries Are we on a Mission? We sure are on an 8-year Moon-shot Mission to be specific. We want to accelerate the World’s transition to intuitive, digital, and joyful financial experiences and become a Decacorn in the process. To UNLIMIT your true potential with us is to traverse a journey through our core values from a space of Care: Care for self and hence choose to be Happy (Happy People) Unlearn the old and learn new things to come out of the comfort zone, overcome fear of the unknown and grow (Learning & Growth) As Learning and Growing becomes a Habit, naturally Innovate to solve problems (Innovation) That's when the Customer is Happy (Happy Customers) and acknowledges that the products and services given by us have made life and business awesome and helped the Customer to be #UpforTomorrow Come, #Unlimit your true Potential today to be #UpForTomorrow: We exist for growth and development: We’re a company that is built on a Coaching Culture, committed to supporting employees to reach their full potential, helping them achieve their professional goals while contributing to the Moonshot. We thrive on clear, lucid Objectives & Key Results (OKRs). A trusting, transparent relationship where an Individual’s OKRs, lock into the department’s which, in turn, lock into the Company’s! We thrive by being proactive: Our Brand tagline "Up For Tomorrow" implies being proactive and forward-thinking, and our Culture Philosophy of "Unlimit" speaks of having no limits on what one can achieve. You can expect a culture that will constantly encourage you to take initiative and be proactive in your career, taking charge of your own professional development. Caring for People is our Business, and a Values-led Culture is our Profit. We just happen to use tech in the process. About BUSINESSNEXT Started as CRMNEXT, an India-born MNC with proven expertise in driving digital transformation at large banks and insurance businesses in customer engagement, modernizing sales, and servicing, it led India’s visibility on the global platform as a deep-tech IT product center capable of heralding digital disruption. Today, as BUSINESSNEXT, it powers 1 million+ user across 65,000 branches and call centers, managing 1 billion end customers worldwide. It has helped leading banks to open over 200 million digital accounts, issue 100 million cards and approve over $25billion loans over the last two years. Recognized as a Visionary by leading industry analysts, we leverage technology, innovation, and experience to relentlessly deliver incredible, unique, and human experiences, acing the volatile and complex business environment. BUSINESSNEXT suite comprises CRMNEXT, CUSTOMERNEXT & DATANEXT which are AI and ML-driven cloud-agnostic platforms dedicated to enabling digital transformations. BUSINESSNEXT has its USA headquarter in Raleigh, North Carolina and its international headquarter in Noida, India. It has a footprint across 5 continents and direct offices in 14 countries across the U.S.A, MEA, and APAC. #Unlimitto be #UpForTomorrow

Key Requirements: 3-6 years of experience in Defence/ Armed Forces Strong understanding of defence and Armed Forces market dynamics. Identify and generate new business opportunities in the Defence Sector. Develop both short-term and long-term business strategies. Incorporate customer feedback into product and business development. Develop marketing materials, processes, and systems. Market and sell defence-customized products and stationary power plants. Good knowledge of local areas and market dynamics, Excellent communication and negotiation skills Job Responsibilities: Proven experience in Defence sector sales & marketing Expertise in tendering (RFI, RFP, EOI, bidding) and e-procurement portals Strong skills in business development and stakeholder management Ability to create and execute business plans for Defence and Power Plant segments Proficiency in technical presentations and proposal writing Participation in national exhibitions/events to generate leads Capable of managing order closures and ensuring project payment follow-up Preferred Candidate: From Defence and Armed Forces Must have a knowledge in Defence and Armed Forces Candidates Should have the knowledge on Defence and Armed Forces industry background, Defence Tendering & Procurement Expertise, Business Development & Stakeholder Management, Marketing Strategy & Technical Presentation Skills.

Marketing Manager Salesforce Services (B2B IT) Position Title: Marketing Manager– Salesforce Services Experience Required: 8–10 years We are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce services portfolio. This role requires a deep understanding of B2B marketing, proven expertise in lead generation, and knowledge of Salesforce Clouds. You will play a key role in developing multi-channel strategies, creating compelling content, and optimizing campaigns to generate qualified leads for our Salesforce consulting and implementation services. Key Responsibilities Develop and execute integrated lead generation and demand gen campaigns targeting enterprise and mid-market clients for Salesforce services. Design and implement marketing automation workflows leveraging Marketo. Create, manage, and distribute high-quality content (blogs, whitepapers, case studies, landing pages) that resonates with decision-makers and supports the buyer journey. Collaborate closely with sales, product, and technical teams to align marketing initiatives with business goals and ensure seamless lead handoff. Segment audiences and design personalized customer journeys using Salesforce tools, optimizing for engagement and conversion. Analyze campaign data, generate actionable insights, and continuously improve campaign performance and ROI. Stay current on Salesforce cloud offerings (Sales, Service, Marketing, Experience, etc.), industry trends, and competitor activities. Ensure compliance with data privacy regulations and maintain data hygiene. Mentor junior marketers and share Salesforce marketing best practices across the team. Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 8–10 years of B2B marketing experience, with a strong focus on lead/demand generation and content marketing. Strong understanding of Salesforce clouds (Sales, Service, Marketing, etc.) and how they deliver value to clients. Expertise in audience segmentation, customer journey mapping, and campaign personalization within Salesforce. Excellent written and verbal communication skills, with a track record of producing high-quality B2B content. Strong analytical skills and experience with campaign reporting, data analysis, and marketing analytics tools. Ability to manage multiple projects in a fast-paced environment and collaborate cross-functionally.

Responsibilities: * Develop & execute marketing strategies * Manage online & offline campaigns * Increase brand awareness through promotions * Collaborate with sales team on development * Measure ROI & optimize results Assistive technologies Accessible workspace Maternity benefits in mediclaim policy Health insurance Employee state insurance Accidental insurance Maternity policy Sales incentives Provident fund Paternity leaves

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. CANDIDATE PROFILE Education and Experience 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area. OR 4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities Interviews, selects and trains employees. Directs the work of employees. Sets and adjusts employees rates of pay and hours of work. Handles employee complaints and executes disciplinary action as needed. Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. CANDIDATE PROFILE Education and Experience 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area. OR 4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities Interviews, selects and trains employees. Directs the work of employees. Sets and adjusts employees rates of pay and hours of work. Handles employee complaints and executes disciplinary action as needed. Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Marketing Project Analyst - JIRA/Workfront/Excel/ Calendar Bookings - 4 Years - Bangalore (Immediate Joiners ) We are looking for an experienced Marketing Project Manager to join our team and drive strategic marketing initiatives . This role will be responsible for coordinating marketing campaigns, managing projects, and ensuring brand alignment . You will work closely with marketing directors, cross-functional teams, and stakeholders to deliver high-impact marketing solutions. Location Bangalore Your Future Employer A globally recognized organization with a strong market presence, known for its commitment to excellence, innovation, and impactful marketing solutions . This is an opportunity to be part of a high-performing team delivering strategic marketing support for global campaigns . Responsibilities - Collaborate with marketing directors and stakeholders to execute multi-channel marketing plans. Develop and manage project timelines, budgets, and deliverables for marketing campaigns. Oversee the creation and execution of marketing collateral, digital content, and event materials . Analyze and report on marketing performance metrics to drive continuous improvement. Requirements - 3-8 years of experience in marketing project management . Strong knowledge of marketing strategy, campaign execution, and brand alignment . Excellent communication and stakeholder management skills. Proficiency in Microsoft Office Suite ; familiarity with Salesforce, PowerBI, HubSpot, or similar tools is a plus. Experience in budgeting, performance tracking, and process improvement . What is in it for you Be part of a high-growth, global organization . Work on diverse and impactful marketing projects . Collaborate with top industry professionals . Opportunity for career growth and skill enhancement . Reach us: If this role aligns with your career aspirations, send your updated CV to parul.arora@crescendogroup.in for a confidential discussion . Disclaimer: Crescendo Global specializes in senior to C-level niche recruitment . We are committed to empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. We do not discriminate based on race, religion, color, gender, age, marital status, veteran status, or disability status. Note: Due to the high volume of applications, if you do not hear from us within one week , please assume that your profile has not been shortlisted. Your patience is highly appreciated. Profile Keywords - Marketing Project Manager Jobs, Consulting Marketing Jobs, Strategic Marketing, Campaign Management, Digital Marketing, Brand Management, Marketing Operations, Senior Marketing Manager Jobs, Stakeholder Engagement, Project Management in Marketing

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area. OR 4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities Interviews, selects and trains employees. Directs the work of employees. Sets and adjusts employees rates of pay and hours of work. Handles employee complaints and executes disciplinary action as needed. Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area. OR 4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities Interviews, selects and trains employees. Directs the work of employees. Sets and adjusts employees rates of pay and hours of work. Handles employee complaints and executes disciplinary action as needed. Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Responsibilities: Develop & execute marketing strategies Monitor performance metrics Manage budget & resources effectively Collaborate with sales team on campaigns Stay up-to-date with industry trends Office cab/shuttle Work from home Sales incentives Annual bonus Performance bonus Mobile bill reimbursements

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years experience in Marketing or a comparable professional area. OR 4-year bachelors degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities Interviews, selects and trains employees. Directs the work of employees. Sets and adjusts employees rates of pay and hours of work. Handles employee complaints and executes disciplinary action as needed. Evaluates employees productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.