Digital Marketing Manager/ Sr. Digital Marketing Executive

Key Responsibilities:

• Strategy Development: Create and execute comprehensive digital marketing strategies, including SEO, social media, PPC, and public relations campaigns, to increase online presenceand drive business growth
• SEO Management: Lead SEO efforts, including keyword research, on-page optimization, and link-building strategies to improve organic search rankings and website traffic
• Social Media Marketing (SMM): Develop and manage social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc ) to enhance brand visibility and engagement
• Pay-Per-Click (PPC) Campaigns: Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels to achieve maximum ROI
• Public Relations (PR): Coordinate with internal and external stakeholders to build strong brand reputation and manage online PR activities
• Team Leadership: Supervise and mentor a team of digital marketing professionals, ensuring efficient execution of tasks and continuous improvement in skills and performance
• Analytics and Reporting: Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement
• Budget Management: Allocate budgets across digital channels and optimize spending for the highest return on investment
• Market Trends: Stay up to date with industry trends, tools, and technologies to keep strategies effective and competitive

Required Skills and Qualifications:

• Should have at least 3 years of experience in the marketing agency working with both international and domestic clients
• Proven experience working in a marketing agency
• Strong understanding of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools
• Excellent leadership and team management skills
• Ability to analyze data and derive actionable insights
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field