Marketing Specialist

Location:

Experience:

Company:

About the Role:

smart, creative, and hands-on Marketing & Growth Specialist

• Brand building
• Social media strategy
• SEO & content
• Campaign design
• Lead-generation strategy
• Product & service marketing

This is NOT a “post designer” role.

This role is for someone who can think, plan, execute, and measure

Responsibilities:

Brand & Strategy

• Define the overall

  marketing strategy

  for Seed Data and all its products.
• Build a consistent

  brand voice, narrative, and messaging

  across all channels.
• Create positioning for SaaS products, Salesforce services, AI offerings, and more.

Digital Marketing

• Create and execute

  SEO-driven content strategies

  (blogs, landing pages, case studies).
• Own

  keyword research, on-page SEO, technical SEO, and backlinks plan

  .
• Improve rankings for targeted keywords and product-focused search terms.

Social Media & Content

• Plan and produce

  engaging social media posts

  , reels, carousels, and stories.
• Build an editorial calendar aligned with campaigns, events, and launches.
• Write

  short-form and long-form content

  : product explainers, stories, LinkedIn posts, email campaigns.

Product & Tech Marketing

• Create marketing assets for SaaS launches.
• Work closely with product and tech teams to translate features into benefits.
• Understand user personas, customer journeys, and build marketing funnels.

Campaigns & Lead Generation

• Plan and run

  end-to-end marketing campaigns

  for inbound lead generation.
• Build landing pages, email sequences, and nurture funnels.
• Experiment with social ads, Google Ads, and retargeting (optional but preferred).

Analytics & Reporting

• Track KPIs: traffic, engagement, lead quality, conversions.
• Use tools like Google Analytics, Search Console, SEMrush/Ahrefs, Hotjar, etc.
• Optimize campaigns based on data, not assumptions.

Requirements

• 3–5 years of experience in

  digital marketing, content, SEO, or product marketing

  .
• Prior experience in a

  software product company or SaaS environment

  (strongly preferred).
• Understanding of

  tech terminology, product features, CRM, SaaS flows

  , etc.
• Strong content writing ability (English must be excellent).
• Hands-on experience with

  SEO tools

  , analytics tools, and social platforms.
• Ability to work independently, plan campaigns, and execute end-to-end.
• Creative mindset with strong ownership and problem-solving ability.

Good to Have

• Experience with

  Salesforce marketing or CRM tools

  .
• Understanding of UI/UX for social/post creatives.
• Familiarity with basic design tools like Canva or Figma.
• Experience in running paid campaigns.

Why Join Us

• Be part of a small, high-ownership team that values clean architecture.
• Opportunity to directly shape the product roadmap and architecture decisions.