Marketing Specialist

About RoboMQ – Hire2Retire

RoboMQ (www.robomq.io)

Workforce Lifecycle Management & Identity Governance

Streamline workforce lifecycle management and identity provisioning with automated onboarding, offboarding, role changes, and reduce security risks.

www.robomq.io is a fast-growing SaaS company delivering powerful integration and identity governance solutions to enterprise customers. Our flagship product, Hire2Retire, automates the employee identity lifecycle by integrating HR systems with Active Directory and other IT systems, helping organizations achieve seamless onboarding, compliance, and security.

Before you apply, make sure:

• You have a minimum 2+ years of relevant experience in content writing for Software or SaaS products.
• You have 2+ years of digital marketing experience.

• Position type:

  Full time

RoboMQ is seeking a Digital Content Creator to develop compelling content (copy, images, videos, and other media) that effectively communicates our product marketing strategy, with a strong focus on inbound marketing for SaaS products. This role involves independently producing content for websites, blogs, white papers, presentations, and social media. The candidate will also support lead generation, pipeline management, and overall digital marketing efforts.

The ideal candidate is tech-savvy, creative, and well-versed in digital marketing strategies, with the ability to turn online channels into drivers of brand growth and revenue.

The job responsibilities can be broken up as 70% Content Creation and 30% Digital Marketing.

Key Responsibilities

• Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
• You should be a concise and coherent storyteller or copywriter.
• Content creation including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile and social media
• Creating and managing inbound marketing campaigns
• Work with the product team to align the marketing messaging with the product roadmap
• Work with technical teams in designing UX and visual elements
• Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships

Key Skills

Content creation, wordpress management, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, content strategy

Required Experience and Qualifications

• Strong English language skills in verbal and written communication.
• Prior experience in content marketing and content writing for software companies.
• Experience in running and optimizing digital campaigns across social media, Google Ads, email, and other channels will be preferred.
• Understanding of company’s online presence, including website updates (WordPress/CMS), SEO efforts, and analytics tracking.
• Skilled in using Microsoft Office, Adobe Creative Cloud or any other designing tool.
• Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas
• Bachelor's or a master’s degree preferably in Journalism, science, humanities, literature, technology or marketing