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Offshore Marketing Specialist

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About Us

Offshore Marketing Specialist

What You’ll Do

  • PPC Management

  • Plan, launch, and optimize paid campaigns on Instagram, Facebook, TikTok, and Google Ads for both e-commerce and Pumex services
  • Track key PPC metrics (CPC, CTR, CPA, ROAS) against industry benchmarks and implement continuous performance improvements
  • Social Media Optimization (SMO)

  • Develop and execute SMO strategies tailored to e-commerce and Pumex brand objectives
  • Monitor engagement metrics (likes, shares, comments, follows) and iterate to boost community growth
  • SEO & AI-Driven SEO

  • Perform on-page and technical SEO audits, keyword research, and link-building outreach
  • Leverage AI tools to automate content optimization, meta-tag generation, and performance analysis
  • Campaign Creation (B2B & B2C)

  • Conceptualize, build, and launch integrated marketing campaigns for diverse audiences
  • Collaborate with design and copy teams to produce compelling ad creatives and landing pages
  • AI-Generated Content

  • Use generative AI platforms to draft blogs, ad copy, and social posts, then refine for brand voice and conversion
  • Branding & Content Development

  • Craft on-brand messaging, visuals, and storyboards for ads and social media channels
  • Develop content calendars and oversee production of banners, carousels, and short-form videos
  • Creative Concepting & Production Oversight

  • Brainstorm content ideas and collaborate with photographers, models, and production partners
  • Manage photoshoots end-to-end, ensuring assets meet creative briefs and quality standards
  • Product Catalog Management

  • Oversee the development and maintenance of online product catalogs, ensuring accurate metadata and visuals
  • Reporting & Analysis

  • Monitor social media and PPC performance metrics, deliver weekly/monthly reports with actionable insights
  • Recommend optimizations based on data trends and industry best practices

Who You Are

  • 3+ years of hands-on experience in digital marketing, preferably in e-commerce or agency settings
  • Proven track record managing multi-platform PPC campaigns with measurable ROI
  • Strong understanding of SEO fundamentals and experience leveraging AI-powered SEO tools
  • Excellent creative instincts paired with data-driven decision-making
  • Skilled in project management and comfortable juggling multiple campaigns simultaneously
  • Outstanding communication skills and ability to work effectively across time zones
  • Familiarity with content production workflows, from concepting to final delivery


We can’t wait to see how you’ll help Pumex stand out in the digital landscape!

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