Marketing Specialist

Offshore Marketing Specialist

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About Us

Offshore Marketing Specialist

What You’ll Do

• PPC Management

• Plan, launch, and optimize paid campaigns on Instagram, Facebook, TikTok, and Google Ads for both e-commerce and Pumex services
• Track key PPC metrics (CPC, CTR, CPA, ROAS) against industry benchmarks and implement continuous performance improvements

• Social Media Optimization (SMO)

• Develop and execute SMO strategies tailored to e-commerce and Pumex brand objectives
• Monitor engagement metrics (likes, shares, comments, follows) and iterate to boost community growth

• SEO & AI-Driven SEO

• Perform on-page and technical SEO audits, keyword research, and link-building outreach
• Leverage AI tools to automate content optimization, meta-tag generation, and performance analysis

• Campaign Creation (B2B & B2C)

• Conceptualize, build, and launch integrated marketing campaigns for diverse audiences
• Collaborate with design and copy teams to produce compelling ad creatives and landing pages

• AI-Generated Content

• Use generative AI platforms to draft blogs, ad copy, and social posts, then refine for brand voice and conversion

• Branding & Content Development

• Craft on-brand messaging, visuals, and storyboards for ads and social media channels
• Develop content calendars and oversee production of banners, carousels, and short-form videos

• Creative Concepting & Production Oversight

• Brainstorm content ideas and collaborate with photographers, models, and production partners
• Manage photoshoots end-to-end, ensuring assets meet creative briefs and quality standards

• Product Catalog Management

• Oversee the development and maintenance of online product catalogs, ensuring accurate metadata and visuals

• Reporting & Analysis

• Monitor social media and PPC performance metrics, deliver weekly/monthly reports with actionable insights
• Recommend optimizations based on data trends and industry best practices

Who You Are

• 3+ years of hands-on experience in digital marketing, preferably in e-commerce or agency settings
• Proven track record managing multi-platform PPC campaigns with measurable ROI
• Strong understanding of SEO fundamentals and experience leveraging AI-powered SEO tools
• Excellent creative instincts paired with data-driven decision-making
• Skilled in project management and comfortable juggling multiple campaigns simultaneously
• Outstanding communication skills and ability to work effectively across time zones
• Familiarity with content production workflows, from concepting to final delivery

We can’t wait to see how you’ll help Pumex stand out in the digital landscape!