Offshore Marketing Specialist Location: Remote (Offshore) Company: Pumex Computing About Us Pumex is a leading IT solutions and technical staffing firm, delivering modern technology services and top-tier talent to clients worldwide. As we continue to grow our digital footprint, we’re looking for a creative, data-driven Offshore Marketing Specialist to join our team and spearhead multi-channel campaigns that drive brand awareness, engagement, and revenue. What You’ll Do PPC Management Plan, launch, and optimize paid campaigns on Instagram, Facebook, TikTok, and Google Ads for both e-commerce and Pumex services Track key PPC metrics (CPC, CTR, CPA, ROAS) against industry benchmarks and implement continuous performance improvements Social Media Optimization (SMO) Develop and execute SMO strategies tailored to e-commerce and Pumex brand objectives Monitor engagement metrics (likes, shares, comments, follows) and iterate to boost community growth SEO & AI-Driven SEO Perform on-page and technical SEO audits, keyword research, and link-building outreach Leverage AI tools to automate content optimization, meta-tag generation, and performance analysis Campaign Creation (B2B & B2C) Conceptualize, build, and launch integrated marketing campaigns for diverse audiences Collaborate with design and copy teams to produce compelling ad creatives and landing pages AI-Generated Content Use generative AI platforms to draft blogs, ad copy, and social posts, then refine for brand voice and conversion Branding & Content Development Craft on-brand messaging, visuals, and storyboards for ads and social media channels Develop content calendars and oversee production of banners, carousels, and short-form videos Creative Concepting & Production Oversight Brainstorm content ideas and collaborate with photographers, models, and production partners Manage photoshoots end-to-end, ensuring assets meet creative briefs and quality standards Product Catalog Management Oversee the development and maintenance of online product catalogs, ensuring accurate metadata and visuals Reporting & Analysis Monitor social media and PPC performance metrics, deliver weekly/monthly reports with actionable insights Recommend optimizations based on data trends and industry best practices Who You Are 3+ years of hands-on experience in digital marketing, preferably in e-commerce or agency settings Proven track record managing multi-platform PPC campaigns with measurable ROI Strong understanding of SEO fundamentals and experience leveraging AI-powered SEO tools Excellent creative instincts paired with data-driven decision-making Skilled in project management and comfortable juggling multiple campaigns simultaneously Outstanding communication skills and ability to work effectively across time zones Familiarity with content production workflows, from concepting to final delivery We can’t wait to see how you’ll help Pumex stand out in the digital landscape!