Marketing Specialist

Performance Marketing Specialist (4–6 Years’ Experience)

Kern Culture® | Mumbai | Full-time

About Kern Culture

Kern Culture is a design-led branding and communication studio based in Mumbai, known

for building brands with purpose, intelligence, and cultural resonance. Our digital team

partners with ambitious businesses across fashion, FMCG, wellness, real estate, lifestyle, and

luxury to accelerate growth through insight-led strategic marketing.

We are now expanding our Performance Marketing division and are looking for someone

Who can do more than run ads, Someone who understands how brands scale.

Role Overview

We are seeking a Performance Marketing Specialist who can independently and

Confidently lead paid media for multiple brands. This role demands a mix of analytical rigour,

platform expertise, and the ability to translate numbers into decisions. If you enjoy cracking

growth puzzles, optimising journeys, and proving ROI month on month, this is where you’ll

thrive.

What You’ll Own

1. Strategy & Planning

• Build growth-led performance roadmaps tailored to varied industries and campaigns.

goals (lead gen, conversions, retention, funnels).

• Define audience cohorts using research, behavioural signals, and platform

intelligence.

• Create monthly media plans aligned with brand and business objectives.

2. Paid Campaign Leadership

• Execute, optimise, and scale campaigns across:

o Google Ads (Search, Display, YouTube)

o Meta (Facebook & Instagram)

o LinkedIn Ads

o Additional programmatic/industry-specific platforms where relevant

• Perform structured A/B and multivariate testing across creatives, audiences, formats.

and landing pages.

3. Smart Budgeting & ROI Ownership

• Allocate budgets strategically across channels and marketing funnels.

• Refine bid strategies, pacing, audience segments, and lookalikes to maximise ROAS

and reduce CAC.

• Identify opportunities for cost efficiency without diluting performance.

4. Performance Intelligence

• Build and maintain dashboards in GA4, Looker Studio, UTM, GTM, and platform

analytics.

• Own weekly/monthly performance reporting with insights – not screenshots.

• Translate numbers into optimisation initiatives, experiments, and recommendations.

5. Conversion Rate Optimisation

• Work with design and web teams to improve landing pages and user journeys.

• Leverage heatmaps, funnel drop-offs, user behaviour and A/B testing to increase

conversion rates.

6. Client & Internal Collaboration

• Act as the performance lead for assigned accounts – your counsel will shape decisions.

• Present campaign insights, experiments, and next steps with clarity and confidence.

• Collaborate closely with creative, content, SEO, and tech teams to deliver integrated

outcomes.

You’re a Fit If You Have

• 4–6 years of hands-on performance marketing experience in an agency setup.

• Proven results in scaling paid campaigns with measurable outcomes.

• Ability to plan full-funnel strategies, not just operate platforms.

• Strong command of attribution models, tracking, analytics, and platform algorithms.

• Excellent communication skills and a solutions-first mindset.

• Meta / Google Certifications

• Experience with Shopify, WordPress, CRM or automation tools

• Understanding of SEO fundamentals and programmatic tools

Why Kern Culture

• Work with category-defining brands

• A culture that prioritizes ideas, rigour and craft, not vanity metrics

• Continuous learning and exposure to cutting-edge tools, platforms, and strategies

• • An environment where strategy and creativity coexist – and you can influence both