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Thermo Fisher Scientific
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Marketing Specialist II

Marketing Specialist II

Thermo Fisher Scientific

0 years

0 Lacs

india

Posted:1 day ago| Platform:

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Skills Required

marketing schedule content management cms design analytics drive support data analysis reports html css code ux workflow prioritization model graphics compositing masking accessibility seo consistency usability communication jira excel pivot macros service vision mobility

Work Mode

On-site

Job Type

Full Time

Job Description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Marketing Specialist II

The Role:

Are you passionate about digital marketing and determined to continuously improve the digital experience for customers? Join our team of hard-working learners to master new systems and round-out your skills. As a crucial member of the web production team, together we will go above and beyond to enable our partners to accomplish business objectives!As a Web Marketing Specialist, you will receive content from multiple marketing teams within our division group and thoughtfully enter it into our website’s content management system (CMS). You will use customer-centric design principles and page analytics to advise and drive your production decisions.This role will support master data management, data quality and data cleaning, program initiatives and operations, with responsibility for participating and leading efforts in collecting requirements, data analysis and issue resolution, and business process simplification for several data domains.We are a highly matrixed environment — you will collaborate with teams across multiple marketing departments. This global role is based in Bangalore India, and reports to a Bangalore-based supervisor.

Key Responsibilities:

Build web pages within the CMS (AEM)/Wordpress and customize HTML/CSS code when needed while following style guidelines
Collaborate with Business Partners to understand web content requests, seeking clarification on open questions. Act as an advisor to recommend customer-centric web design/UX improvements
Use our project management system (Workfront) to retrieve content, complete assigned workflow steps, communicate updates to projects, and uploading URLs for review
Complete web tactics and handle workflow and timelines of multiple, simultaneous projects based on prioritization model
Optimize web-ready digital graphics by compositing, masking, sharpening, resizing, etc. using Adobe Photoshop and Adobe Express
Manage images, marketing documents, and videos to the appropriate asset management system for use on the website
Ensure accuracy, accessibility, and strong SEO performance of web pages by addressing issues detected by our website crawl tool (Site Improve)
Clean and format data from different sources to ensure consistency and usability.
Maintain data files received from multiple sources, ensuring they are up-to-date and accurate.

Qualifications:

Bachelor’s or Associate degree, and 4 or more years of hands-on experience with customer-facing web sites
Hands-on experience working on Adobe Experience Manager (AEM) and Wordpress
Experience working on Open Text Media and Brightcove is a plus
Good understanding of SEO principles; and familiar with HTML and CSS
Good communication and interpersonal skills applicable to the position
Ability to problem-solving and exercise judgment and independence in identifying next- steps
Hands on experience working on project management tools like JIRA, Workfront
Knowledge of Adobe Photoshop and Adobe Express is a plus
Proficiency in MS Office, Outlook, Excel (V-Lookup, Pivot Tables, Formulas, Macros, Charts) for data manipulation and analysis.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/disability access

Job Seekers: Thermo Fisher Scientific offers accessibility service requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

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Thermo Fisher Scientific

Healthcare/Scientific Instruments

Waltham

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Marketing Specialist II