Marketing Specialist II

Job Description

Job Summary: The Marketing Operations Specialist will serve as the backbone of our marketing efforts, ensuring seamless processes, data-driven decision-making, and the effective use of marketing technology (martech). You will play a key role in integrating tools, optimizing workflows, and supporting marketing campaigns to align with our strategic goals to grow and win new business. Experience in the BPO industry is a plus, helping us better connect with our core audience. This role will not have any direct reports, but this is expected to evolve as our marketing campaigns grow in complexity. This role will report into the Director of Sales Enablement based in the U.S. on Eastern Standard Time. Key Responsibilities: Manage and optimize the marketing tech stack, ensuring all tools are integrated and used effectively. Develop and maintain dashboards and reports to track the performance of marketing campaigns, ABM initiatives, and overall marketing effectiveness. Provide regular reporting and insights to the marketing and leadership teams, highlighting trends, opportunities, and areas for improvement. Oversee marketing processes to improve efficiency, scalability, and quality across campaigns. Collaborate with cross-functional teams, including sales, product marketing, and customer success, to streamline operations. Maintain and analyze marketing data, providing actionable insights to inform campaign strategies and measure ROI as well as ensuring data accuracy and integrity across systems. Support Account-Based Marketing (ABM) initiatives to drive engagement with key accounts. Develop and document workflows, processes, and best practices for marketing operations. Assist with marketing activities tailored to the BPO industry, including lead generation, event marketing, and customer retention strategies. Must be available to work in Eastern Standard Time Zone (U.S.), a hybrid schedule can be considered. Qualifications: 2+ years of experience in marketing operations or a related field. Familiarity with martech tools such as CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., HubSpot), sales intelligence and ABM platforms (e.g., ZoomInfo, 6Sense, Demandbase), analytics tools (e.g., Google Analytics, Databox, HubSpot), SEO/SEM platforms (e.g., SEMRush), sales enablement platforms (e.g., Highspot, Seismic, Allego). Proficient understanding of the BPO industry and ideal customer profiles that buy from BPOs. Strong analytical skills and proficiency in data interpretation and reporting. Excellent organizational skills with a keen eye for detail and process optimization. Ability to work collaboratively across teams and manage multiple priorities effectively. Strong communication skills and a proactive mindset. Preferred Qualifications: Experience with ABM strategies and campaigns. Advanced proficiency in creating and interpreting marketing analytics dashboards and reports. Experience using analytics tools like Google Analytics, Databox, or similar platforms. Ability to present complex data in a clear and actionable format to stakeholders. Knowledge of data privacy regulations (e.g., GDPR, CCPA). Background in supporting global marketing campaigns. What We Offer: A collaborative and inclusive work environment. Opportunities for professional growth and development. The chance to contribute to a dynamic team driving innovation in CX.