As a Marketing Product Manager at Skill IQ (a brand from Refactor Academy), you will own the go-to-market success of our AI Interviewer and AI Coach products. You will craft compelling product positioning, drive adoption strategies, and work across teams to ensure our value is communicated clearly and consistently across markets and channels.This is a multi-faceted role combining product marketing strategy, storytelling, and market intelligence, with a strong influence on how our products are perceived and adopted by enterprise and mid-market clients.

Responsibilities

Own and evolve the positioning and messaging for Skill IQ's AI Interviewer and AI Coach, tailored to enterprise and mid-market clients in India, the Middle East, and Australia.
Design and execute effective go-to-market (GTM) strategies for product launches and major updates.
Develop sales and marketing enablement content decks, battlecards, landing pages, product explainer videos, email templates, and customer case studies.
Partner with the product team to deeply understand upcoming features and convert them into customer-centric narratives.
Conduct regular competitive research and market intelligence to identify differentiation angles and strategic opportunities.
Collaborate with sales and customer success to capture insights, refine personas, and improve conversion strategies across product-led and solution-led journeys.
Track and report product engagement metrics tied to marketing campaigns and iterate strategies accordingly.

Requirements

3-6 years of experience in product marketing, product management, or GTM strategy, preferably in SaaS or AI-based B2B products.
Prior experience in HRTech, EdTech, or talent solutions is a strong plus.
Proven ability to develop GTM strategies and content that drives adoption.
Strong cross-functional collaboration skills across product, sales, design, and engineering.
Excellent storytelling, writing, and communication skills.
An analytical mindset with hands-on experience using product analytics or marketing platforms.
Experience in regional or multi-market positioning (India, MENA, or ANZ) is preferred.

Preferred Qualifications

Exposure to product-led growth (PLG) models and funnel optimization strategies.
Familiarity with tools like HubSpot, Webflow, Notion, Figma, or similar.
Background in AI, machine learning, or agentic systems (preferred but not required).

This job was posted by Arjun Chakraborti from Refactor Academy.

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