525 Marketing Planning Jobs - Page 16

MAIN PURPOSE OF ROLE Implement a marketing and sales strategy for one or more of the organizations more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. MAIN RESPONSIBILITIES Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. Identify product/service changes to meet customer needs. Liaise with other areas of the organization (e.g., production, RD) to implement these changes. Prepare sales forecasts and budgets. Monitor sales volume, revenues and costs against forecasts. Adapt plans to improve the sales performance of the product/service. Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. QUALIFICATIONS Education Education Level : Associates Degree ( 13 years) / Masters Degree ( 18 years) in Engineering Experience/Background Experience : Minimum 4 years JOB FAMILY: Product Management LOCATION: India > Mumbai : BKC Building TRAVEL: Yes, 25 % of the Time t SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Entire branding - Promotional activities Manage staff and motivate team. Supervision of entire team. Coordination between higher management and center. Coordinate with students and take periodic feedback. Vast network of colleges/ Universities and MNC Corporate. Directly responsible for admissions / enrollments. Manage the revenues for the center. Coordinate with the manpower consultants and the placements offices across universities. Candidates with experience in educational field will be preferable.

Job Summary We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs. Roles & Responsibilities • You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs. • You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing. • You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction. • You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth. • You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market. • You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance. Qualification Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing Minimum work experience- 4-5 years of experience in Sales & Marketing Skills & attributes Technical Skills: • Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources • Basic understanding of anatomy and physiology. • Ability to analyze market trends, competitor activities, and customer needs within the generics market. • Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles. Behavioral Skills: • Strong collaborator and excellent communication. • Good at building and leveraging relationship. • Adaptability and change management skills. • Creative and good Analytical thinker. Additional Information About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market. Benefits Offered At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself. Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic. For more details, please visit our career website at https://careers.drreddys.com/#!/

Who We Are Applied Materials is the global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips- the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world- like AI and IoT. If you want to work beyond the cutting-edge, continuously pushing the boundaries of"science and engineering to make possible"the next generations of technology, join us to Make Possible® a Better Future. What We Offer Location: Bangalore,IND At Applied, we prioritize the well-being of you and your family and encourage you to bring your best self to work. Your happiness, health, and resiliency are at the core of our benefits and wellness programs. Our robust total rewards package makes it easier to take care of your whole self and your whole family. Were committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits . Youll also benefit from a supportive work culture that encourages you to learn, develop and grow your career as you take on challenges and drive innovative solutions for our customers."We empower our team to push the boundaries of what is possible"”while learning every day in a supportive leading global company. Visit our Careers website to learn more about careers at Applied. Key Responsibilities Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share Recommends investment decisions for new product development Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements Understands technical and business environments. Assists with the development of strategies to meet business objectives Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration Manages release of diverse products through the end of their product life cycle Functional Knowledge Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines Business Expertise Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market Leadership Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements Problem Solving Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information Impact Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies Interpersonal Skills Explains difficult or sensitive information; works to build consensus Additional Information Time Type: Full time Employee Type: Assignee / Regular Travel: Yes, 10% of the Time Relocation Eligible: Yes Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

Job Title : Marketing Director Reports to : Chairman Location : Bengaluru Salary : 24 LPA & above (Not a constraint for the right candidate) Age Range : 35 to 40 Years Shift 6 Days & 12 Hours Website - http://air.ind.in/ Role Overview : As a Marketing Director, you will lead a dynamic team of marketing professionals, driving strategic campaigns to enhance AiR's brand presence. You will be responsible for executing high-impact marketing initiatives, optimizing digital and offline outreach, and ensuring alignment with our organisational goals. Key Responsibilities : Lead and mentor the marketing team, ensuring seamless execution of campaigns. Develop and implement innovative marketing strategies to drive engagement and brand awareness. Oversee digital marketing efforts, including SEO, social media, and paid advertising. Collaborate with content creators, designers, and other stakeholders to maintain a consistent brand voice. Analyse marketing performance metrics and optimise strategies accordingly. Manage partnerships, sponsorships, and influencer collaborations to amplify outreach. Work closely with the Marketing Director to align marketing objectives with overall business goals. Ideal Candidate : Minimum 10+ years of marketing experience, preferably in digital marketing, branding, or strategy. Strong leadership skills with experience managing marketing teams. Hands-on experience with social media, content marketing, and performance analytics. Excellent communication and creative problem-solving skills. Ability to work in a fast-paced, mission-driven environment. If you're passionate about impact marketing and want to be part of a purpose-driven organisation, we would love to hear from you! Please share your CV on 8976118063 or hr-recruiter3@air.ind.in Contact Person - Priyanka

We are now looking for energetic and self-driven Marketing Executives to expand our outreach and connect with students, parents, and institutions in and around Coimbatore . Desired profile of the candidate : The job responsibilities would include: 1) Generate database from Schools , colleges and other sources 2) Meets the Principals, Coordinators and management Personals of schools for Business generation 3) To Plan various marketing activities 4) Arranging the effective distribution of marketing materials including leaflets, posters, flyers, newsletters, e-newsletters etc 5) Conducting Seminars in schools, open seminars in town 6) Converting data into admissions 7) Interaction with students and parents on routine basis 8) Liaison with Manager for Upcoming programs, Scholarship test, Schemes and other offers 9) Liaison with Local tuition teachers to add business 10) Conducting various marketing campaigns and evaluate their performance 11) Involves travelling within assigned Region Qualifications and Skills Looking for a Graduate/Post Graduate with minimum experience in any Sales or Marketing. Should have good knowledge on local market capture Able to communicate with Top Leaders in the Education Industry and get the business Should be a team player.

Purpose of the role: Regional Marketing Manager enables marketing initiatives in the region by providing content and collateral for Regional/ State / Local teams for ATL and BTL activities. Act as a catalyst for deploying corporate programs effectively in collaboration with corporate teams, regional peers and field teams to ensure success of regional marketing initiatives The role includes but is not limited Responsible for strategizing, planning, implementing and managing corporate marketing strategy in the designated region. Responsible for creating the annual regional marketing budget and effective utilization of the overall budget for the region. Identify short-term and long-term scheduling, budget, media split and resource needs. Provide strategic actionable insights post market research, forecasts, competitive analyses, campaign results, and consumer trends. Collaborate with the regional business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing course modules, internally and externally. Ensure our brand message is strong and consistent across all channels and marketing efforts. Plan and execute all ATL/BTL promotions, marketing database, email, social media and display advertising campaigns for the region. Interact with various stakeholders- marketing vendors, event organizers, institutional management for successful marketing campaigns. Coordinate with the corporate digital marketing team to ensure regional interactions on the digital front. Developing a media relations strategy, seeking high-level placements in print, broadcast and online media. Responsible for educating and building capability of branch managers, regional sales heads around regional marketing initiatives, vendor management and awareness on regional market segments and positioning of our courses. Knowledge & Key Skills: - Leadership skills with the ability to set and prioritize goals. Experience running successful marketing campaigns - Proficiency in social, earned media. Solid knowledge of web analytics, Google Adwords, CRM - Analytical mind, Innovative thinker, Self-motivator & Drive to work. - Excellent Business Acumen / ability to understand Business. - Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate. - Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets -Strong communication, presentation and persuasion skills. Good written and verbal communication skills.

Digital Marketing(Meta, Google) BTL(offline Marketing) Social Media Management Brand Management Campaign Management Digital Marketing Content Creation Required Candidate profile Develop and execute go to market strategies for new product launches, focusing on ATL BTL activities Collaborate with cross-functional teams to drive sales growth through effective brand promotion

Developing and Executing B2B and B2C campaigns and events Providing on-the-ground support and training to business development trainees Building and Leading the team of associates Mentoring and guiding team members to reach their full potential

Developing and Executing B2B and B2C campaigns and events Providing on-the-ground support and training to business development trainees Building and Leading the team of associates Mentoring and guiding team members to reach their full potential

Developing and Executing B2B and B2C campaigns and events Providing on-the-ground support and training to business development trainees Building and Leading the team of associates Mentoring and guiding team members to reach their full potential

Job Description: Marketing Manager - School Position Title: Regional Marketing Manager Work Location: Chennai Primary Responsibilities: To promote and position VK12 as the best school network for Students and parents Work with the Leadership team to understand the vision & evolve brand strategies Understanding the Vision/USPs of all VK-12 schools To create a USP for individual schools, location-wise Develop IP/brand activities for the school network or individual schools as per the positioning of VK12 Promotion & visibility for all IPs, predominantly on Digital media. Digital marketing campaigns to be planned & tracked for effectiveness Create a marketing calendar that meets the end goal of VK-12 (enrolments, NPS scores, brand visibility/awareness, brand affinity and referrals) Work with all stakeholders (both internal & external (agencies etc.)) to collate the data required for the campaigns Implement & manage all campaigns (Digital, ATL and BTL as per the requirements) Continuous improvement Measure implementation efficiency & fi ne-tune the strategies for better results next time for every campaign Lead generation during the admission season - Digital campaign and BTL campaign to drive walk-ins Analyse the data collated during the campaigns & present observations & suggested strategies to management Understand competitors using market data collection & analysis to evolve appropriate strategies Key Skills & Competencies: Digital marketing knowledge (social media & other digital options) & should be able to ideate using digital media Market Analysis- Parents profiling, propensity to spend on education and competitor analysis. Understand higher education options in the vicinity. Ideation for BTL & ATL activities as per Brand Positioning and requirements Out of the box thinking - For social media promotions Adapt based on market requirements Interested candidates share your resume to charles.e@verandak12.com / 9840815258(WhatsApp)

Collaborate with creative agencies to develop and manage catalogues and marketing materials. Supervise the marketing/CRM team under your leadership: Visit client locations or leads created by the CRM team for coordination or conversion support.

Job Title: Global Assistant Brand Manager - Lifebuoy Core Work Location: Mumbai HQ Function/BU: Personal Care, Marketing BUSINESS CONTEXT Lifebuoy, the worlds first health soap launched in 1894 by William Lever, pioneered affordable hygiene in Victorian England. Evolving into the #1 germ protection soap synonymous with cleanliness and personal hygiene, it is now a global brand spanning Asia, Africa, and Arabia. Lifebuoys legacy extends beyond its classic soap bar to a myriad of soap variants, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene and freshness for the entire family. Beyond products, Lifebuoy has successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthier societies worldwide through NGO partnerships and behaviour change programmes that champion handwashing and healthy soap behaviours at critical junctures, boosting health and hygiene for billions globally. JOB PURPOSE Unilever is a place where you can bring your purpose to life with the work that you do - creating a better business and a better world. In this role, you will be responsible for ideating, developing and validating core innovations and advertising for the Indian market in based on Consumer Insights, in line with the Equity/Brand growth strategy. The success of this role depends on delivering competition beating mixes and achieving OTIF for comms and launches leading to brand health improvement (UBS) and achieving Market share targets. RESPONSIBILITIES Develop Equity/Brand growth strategies with an in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities Identify and articulate consumer insights to create new-concept ideas and business opportunities Leverage new technologies, strategies, and processes to capture value opportunities (e. g. new claims, products, advertising, packaging) Lead development with cross-functional teams Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas Management of projects via IB, Innoflex and utilizing CIP fficiently and effectively monitor progress of projects and budgets. EXPERIENCES REQUIREMENTS Marketing experience in Brand Management and/or Innovation preferably with experience in Premium innovations Implementation of at least one business building initiative, e. g. new product launch, relaunch, packaging change Key involvement in business analysis, marketing plan development, and cross-functional project management Experience with data/analytics to build business and consumer hypotheses, leading to strong marketing executions/innovations.

Develop and implement marketing strategies to promote our products and service Conduct market research to identify trends, customer needs, and competitive analysis Collaborate with cross-functional teams to execute marketing initiatives and campaigns

Develop and implement marketing strategies to promote our products and service Conduct market research to identify trends, customer needs, and competitive analysis Collaborate with cross-functional teams to execute marketing initiatives and campaigns

Develop and implement marketing strategies to promote our products and service Conduct market research to identify trends, customer needs, and competitive analysis Collaborate with cross-functional teams to execute marketing initiatives and campaigns

Strong presentation skills Excellent communication and interpersonal skills Competence in MS Office Attention to detail Creativity and innovation

Strong presentation skills Excellent communication and interpersonal skills Competence in MS Office Attention to detail Creativity and innovation

Strong presentation skills Excellent communication and interpersonal skills Competence in MS Office Attention to detail Creativity and innovation

The Marketing Head will be responsible for overseeing and leading the marketing strategy for the real estate company, driving brand development, customer engagement, and revenue growth. With 15+ years of experience, this leader will implement both traditional and digital marketing strategies, oversee a team, and ensure the companys real estate offerings are presented effectively to target markets. Key Responsibilities: Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies for residential, commercial, and mixed-use properties. Define the marketing goals and objectives aligned with the company's vision, ensuring market share growth and profitability. Monitor and evaluate market trends, competitor activities, and customer needs to develop innovative marketing plans. Brand Management & Positioning: Oversee the company's brand identity and ensure consistency across all communication channels. Build and enhance the companys reputation and brand value through effective campaigns and partnerships. Manage the real estate portfolio and ensure accurate and appealing property listings and marketing materials. Digital Marketing Strategy: Lead the digital transformation in marketing, including overseeing website management, SEO, SEM, email marketing, social media campaigns, and online advertising. Utilize data analytics and tools to track marketing performance and optimize strategies for better engagement and lead generation. Customer Acquisition & Retention: Develop and implement strategies to acquire new clients and retain existing ones by building long-term relationships with investors, buyers, and other stakeholders. Oversee the creation and distribution of compelling content, including brochures, presentations, newsletters, and advertisements. Team Leadership & Development: Lead and mentor the marketing team, fostering a culture of creativity, innovation, and collaboration. Manage departmental budgets, resource allocation, and performance metrics. Recruit and train marketing professionals, ensuring they are equipped with the skills and knowledge to deliver on objectives. Sales Collaboration: Work closely with the Sales team to ensure alignment between marketing strategies and sales objectives, helping drive property sales and closing deals. Develop sales collateral, including pitch decks, presentations, and digital assets to support the sales team. Partnerships & Collaborations: Forge strategic partnerships with industry influencers, real estate agencies, media outlets, and other stakeholders to expand the companys reach. Oversee sponsorships and events (e.g., property expos, open houses) to create high visibility and networking opportunities. Market Research & Analysis: Conduct in-depth market research to identify opportunities for new real estate developments or acquisitions. Analyze customer feedback, trends, and competitive landscapes to adjust marketing strategies as necessary. Budget Management & ROI: Develop and manage marketing budgets, ensuring cost-effective campaigns that deliver maximum ROI. Track key performance indicators (KPIs) and report on the effectiveness of marketing strategies to the executive leadership. Qualifications & Skills: Education: Masters Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or Masters in Marketing is preferred. Experience: 15+ years of progressive marketing experience, a leadership role within the real estate industry. Proven track record of successful marketing campaigns in real estate, with a focus on digital marketing, branding, and sales. Skills: Strong leadership and people management skills. Expertise in digital marketing platforms and tools (Google Analytics, SEO/SEM, social media management). Excellent written, verbal, and interpersonal communication skills. In-depth knowledge of market research and data analytics. Creative thinker with a strong business acumen. Ability to thrive in a fast-paced, results-driven environment. Additional Qualifications: Familiarity with real estate laws, regulations, and compliance related to advertising. Experience in managing large-scale marketing budgets and projects. Strong negotiation skills and experience with vendor management. Personal Attributes: Visionary, proactive, and result-oriented. Ability to work collaboratively with cross-functional teams. Excellent problem-solving skills and a strong sense of ownership. Passionate about real estate and marketing innovations. Compensation: Competitive salary with performance-based bonuses and benefits. This description encompasses the leadership and strategic focus expected from a Marketing Head in a real estate company, considering their substantial experience in the industry. Role: Head - Marketing Industry Type: Real Estate Department: Marketing & Communication Employment Type: Full Time, Permanent

Develop and execute a business development strategy to achieve revenue targets and market expansion goals Identify and pursue new business opportunities related to Enviro & Water Lab Testing within all industry sectors Collaborate with marketing team Required Candidate profile EDUCATION QUALIFICATION: B.Sc./M.Sc. Environmental Science/MBA-Marketing EXP: 5+ yrs Preferred Industry : Laboratory Only Gross Salary : 70k - 1L share resumes : recruiter@hecs.in & hr@hecs.in

Assist in the development and implementation of marketing campaigns Create engaging content for social media websites email newsletters and marketing material Conduct market research and analyze consumer trends, competitors, and market performance. Required Candidate profile Bachelor’s degree in Marketing, Business Administration or a related field. Strong communication and interpersonal skills. Good knowledge of MS Office Familiarity with digital marketing tools

Assist in the development and implementation of marketing campaigns Create engaging content for social media websites email newsletters and marketing material Conduct market research and analyze consumer trends, competitors, and market performance. Required Candidate profile Bachelor’s degree in Marketing, Business Administration or a related field. Strong communication and interpersonal skills. Good knowledge of MS Office Familiarity with digital marketing tools

Assist in the development and implementation of marketing campaigns Create engaging content for social media websites email newsletters and marketing material Conduct market research and analyze consumer trends, competitors, and market performance. Required Candidate profile Bachelor’s degree in Marketing, Business Administration or a related field. Strong communication and interpersonal skills. Good knowledge of MS Office Familiarity with digital marketing tools