Assistant Manager - Marketing Operations

Job Summary:

Asst. Manager - Marketing Operations will oversee marketing activity planning, budget management, procurement processes, and the execution of ATL/BTL activities. This role involves coordinating with finance, creative, and logistics teams to ensure the timely delivery of resources for all marketing initiatives, especially focusing on special campaigns, ANTHE and promotional activities. This individual will manage operational aspects and ensure alignment with the companys marketing goals and timelines.

Key Responsibilities:

Marketing Activities Execution

• Plan and implement BTL and ATL activities in coordination with relevant teams.
• Ensure timely PR and PO process completion for all marketing activities.
• Work closely with the creative team to manage creative and video content production for promotional campaigns.

Budget Management & Reporting

• Submit weekly budget provisions and actual spend details to finance and share reports with the Head of Marketing.
• Prepare and share monthly expenditure reports using P.O. dumps with finance, ensuring accurate provisioning.
• Manage petty cash release and utilization for BTL activities, adhering to finance protocols.

Payment and Approval Processes

• Coordinate AA (Advertising Agency) reports and handle approvals for payment requisitions.
• Prepare payment approval documentation as required and oversee ANTHE test center payments by verifying and processing requests.

Promotional Material Management

• Manage the fulfillment and timely dispatch of promotional materials (e.g., canopies, executive bags, T-shirts, umbrellas) according to branch requirements.
• Collaborate with the logistics team to ensure timely and accurate delivery of materials to various branches.

Key Performance Indicators (KPIs):

• Timeliness: Ensure on-time execution of marketing activities, budget submissions, and delivery of promotional materials.

• Budget Accuracy: Maintain and report accurate budget spending and provisioning details.

• Creative Quality: Deliver high-quality, on-brand ATL/BTL creatives and videos.

• Payment Processing: Ensure timely verification and release of payments for AA reports, ANTHE test centers, and other vendors.

• Material Fulfillment: Meet deadlines for branch-specific promotional material requests with

a high degree of accuracy.

Qualifications & Skills:

• Masters degree in Marketing, Business Administration, or a related field.

• Minimum of 4-7 years of experience in marketing operations, with a focus on budget management and vendor coordination.

• Strong organizational skills and attention to detail.

• Proficiency in MS Office, particularly Excel and Google Sheets (spreadsheets) for budget

tracking and reporting.

• Knowledge of SAP/Sales Force would be an added advantage

• Excellent communication skills and the ability to work collaboratively with cross-functional teams.