Digital Marketing & Creative Specialist

Hello,

Sarla Advantech

Education:

Location: Navi Mumbai (5 days working , WFO Compulsory)

Requirements:

• 2 - 5 years in digital marketing/social media marketing, preferably in B2B or technology/industrial domains
• Proven experience in digital marketing for B2B or industrial companies
• Proficiency in managing LinkedIn campaigns (organic + paid), with understanding of lead gen and targeting
• Hands-on knowledge of SEO (on-page & keyword optimization, analytics basics)
• Familiarity with CMS (WordPress) for landing pages, campaign microsites, plugin usage
• Graphic design skills (Canva/Adobe) for infographics, creatives, and social posts
• Basic video editing skills for short marketing videos, explainers, or campaign use
• Experience in running and tracking digital campaigns (LinkedIn, Google Ads, etc.)
• Analytical mindset with ability to report KPIs and optimize campaigns.

Responsibilities:

• Plan, execute, and monitor digital marketing campaigns (LinkedIn, Google, and Email) to build brand presence and generate leads
• Manage and optimize the company website for campaign landing pages, SEO, and lead capture forms
• Manage and grow LinkedIn presence - organic posting, scheduling, reporting, and ad campaigns for targeted outreach
• Update, optimize, and maintain landing pages on WordPress for marketing initiatives
• Design marketing creatives (social graphics, infographics, email banners, short videos, flyers) for B2B industrial/engineering audiences
• Execute and monitor email campaigns, track open/click rates, and optimize messaging
• Analyze campaign data, prepare performance reports, and suggest improvements
• Support overall brand visibility by creating content calendars and ensuring timely execution of campaign
• Collaborate closely with the Content Specialist to align branding, visuals, and technical messaging across all channels