Marketing Ops & Analytics Manager

Company Description

Established in the year 1996, Asia Pacific Institute Of Management is ranked 9th amongst all B-schools in Delhi-NCR and 14th amongst all B-schools in North India as per the latest Business Today - MDRA Business Today Survey 2021.

Role Overview

Marketing Ops & Analytics Manager

data + operations-heavy role

1. CRM & Automation (LeadSquared)

• Build and maintain 

  lead scoring models

   to prioritise hot leads for counsellors.
• Design and execute 

  automation workflows

   (auto-SMS, drip campaigns, counsellor reminders).
• Monitor counsellor follow-up compliance to ensure no enquiry goes cold.
• Ensure smooth 

  data sync between campaigns, CRM, and admissions team

  .

2. Analytics & Tracking

• Own 

  GA4, GTM, and Meta Pixel

   implementation for end-to-end tracking.
• Regularly audit campaign attribution to ensure 

  no double-counting or data gaps

  .
• Create 

  real-time dashboards

   for management and counsellors.
• Provide insights into lead sources, conversion bottlenecks, and ROI drivers.

3. Conversion Rate Optimisation (CRO)

• Analyse landing page performance (bounce rates, form drop-offs).
• Run 

  A/B tests

   on forms, CTAs, and scholarship landing pages.
• Use tools like Hotjar or VWO to map student behaviour.
• Recommend UX/UI improvements for higher conversion.

4. Integration & Innovation

• Manage 

  AI Sensy WhatsApp chatbot

   integration with CRM.
• Explore and integrate new marketing tools to improve funnel efficiency.
• Work cross-functionally with IT when deep tech integrations are needed.

• Lead Leakage:

   0% (all leads tracked and assigned).

• Data Accuracy:

   <2% error tolerance in campaign reporting.

• Lead-to-Counsellor Connect Rate:

   Continuous improvement.

• Landing Page CVR:

   Month-on-month uplift.

• Automation Impact:

   % increase in hot lead response rate via workflows.

• Experience:

   3–5 years in marketing operations, CRM, or analytics (education/edtech sector experience preferred).

• Skills:

• Strong knowledge of 

  LeadSquared

   (or HubSpot/Zoho equivalents).
• Proficiency in 

  GA4, GTM, Meta Pixel, and attribution models

  .
• Hands-on with 

  automation workflows, drip campaigns, and lead scoring

  .
• Familiar with 

  CRO tools

   (Hotjar, Google Optimize, VWO).
• Basic 

  HTML/JS knowledge

   for troubleshooting tracking issues.

• Mindset:

• Process-driven, detail-obsessed, and data-first.
• Comfortable being the “behind-the-scenes” engine ensuring nothing falls through cracks.
• Strong communicator to bridge marketing and admissions teams.