PPC Expert

Company Description

Established in the year 1996, Asia Pacific Institute Of Management is ranked 9th amongst all B-schools in Delhi-NCR and 14th amongst all B-schools in North India as per the latest Business Today - MDRA Business Today Survey 2021.

Performance Marketing Manager

hands-on operator role

1. Campaign Setup & Management

• Launch and manage campaigns across 

  Google Search, Display, Meta (Instagram + Facebook), and YouTube

  .
• Conduct 

  keyword research

  , ad group structuring, and negative keyword optimisation.
• Build 

  audience segmentation

   (personas, lookalikes, retargeting pools).
• Ensure correct integration with 

  LeadSquared and tracking stack (GA4, GTM, Pixel)

  .

2. Daily Optimisation

• Monitor and optimise 

  CTR, CPC, CVR, and CPL

   across campaigns.
• Conduct 

  A/B testing

   on creatives, ad copies, and landing pages.
• Maintain account hygiene (budget pacing, frequency capping, exclusions).
• Detect underperforming campaigns quickly and recommend changes.

3. Creative & Copy Collaboration

• Work with the 

  Creative Director & Social Media Head

   to request new creatives before fatigue sets in.
• Collaborate with the 

  Content Intern

   on ad copies and CTAs.
• Provide performance feedback to the creative team for data-driven iterations.

4. Reporting & Insights

• Provide 

  daily and weekly campaign performance reports

   to the Performance Marketing Lead.
• Track competitor ads and share insights for new tests.
• Recommend tactical shifts (budget reallocations, new keyword opportunities, audience adjustments).

• CTR (Click-through Rate):

   % uplift month-on-month.

• CPC (Cost per Click):

   Maintain within benchmark.

• CVR (Conversion Rate):

   Optimised through landing page/ad testing.

• CPL (Cost per Lead):

   Deliver within target set by Lead.

• Execution Discipline:

   Campaigns launched on-time, no downtime in accounts.

• Experience:

   2–4 years in performance marketing, with 

  hands-on execution

   in Google & Meta Ads. (Education/edtech sector experience is a plus).

• Skills:

• Strong knowledge of 

  Google Ads, Meta Ads Manager, YouTube Ads

  .
• Competent in 

  keyword research, bidding strategies, campaign structuring

  .
• Familiar with 

  GA4, GTM, Meta Pixel, and conversion tracking

  .
• Experience in 

  A/B testing, funnel optimisation, retargeting strategies

  .

• Mindset:

• Detail-oriented and execution-obsessed.
• Comfortable in a fast-paced “war-room” admissions environment.
• Data-driven, but equally comfortable collaborating with creatives.