PPC Expert

PPC Expert :

We are seeking a results-driven PPC Expert to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for improving performance, maximizing ROAS, and driving business growth through data-driven paid media strategies.

Key Responsibilities

• Manage and oversee paid advertising campaigns across multiple platforms including Google Ads, Bing Ads, Amazon Ads, and Social Media advertising platforms.
• Develop, recommend, and execute effective paid media strategies aligned with client objectives and business goals.
• Monitor, manage, and optimize campaign budgets, bids, and targeting to maximize ROAS and overall performance.
• Ensure campaign alignment across multiple channels to avoid budget overlap, wasted spend, and audience crossover.
• Conduct detailed PPC audits and prepare actionable performance and optimization reports.
• Collaborate in planning and executing paid search and social media strategies.
• Track and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates to identify performance gaps and growth opportunities.
• Monitor daily, weekly, and monthly campaign performance to drive continuous improvement and efficient budget utilization.
• Generate and present weekly and monthly performance reports, highlighting insights, trends, and optimization recommendations.
• Analyze performance trends and make data-driven decisions to enhance campaign effectiveness.
• Provide recommendations for conversion rate optimization (CRO), including website and landing page improvements based on user behavior and conversion data.
• Stay up-to-date with the latest PPC, SEM, and paid media trends, tools, and best practices, and implement them where applicable.

Required Skills & Qualifications

• Proven experience managing PPC campaigns across multiple platforms.
• Strong analytical skills with the ability to interpret data and optimize performance.
• Hands-on experience with Google Ads, Bing Ads, Amazon Ads, and Social Media Ads.
• In-depth knowledge of bidding strategies, audience targeting, and budget optimization.
• Experience with performance tracking tools such as Google Analytics, Google Tag Manager, and platform-specific reporting tools.
• Excellent reporting, communication, and presentation skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

• Certification in Google Ads / Bing Ads / Meta Ads.
• Experience with eCommerce, lead generation, and performance marketing campaigns.
• Knowledge of conversion optimization and UX best practices.

Key Performance Indicators (KPIs)

• ROAS and CPA improvement
• Budget efficiency and spend optimization
• Conversion rate improvement
• Campaign scalability and performance growth

Job Type: Full-time

Pay: ₹500,000.00 - ₹1,000,000.00 per month

Work Location: In person