Marketing Manager

Job Title: Marketing Manager Experience Required: 8–10 Years Location: Mumbai Job Summary We are seeking an experienced and strategic Marketing Manager with 8–10 years of relevant experience in the transformer components industry. The ideal candidate will lead marketing initiatives to strengthen the brand presence, support sales growth, drive product awareness, and develop effective marketing strategies tailored to the power and electrical equipment sector. Key Responsibilities Marketing Strategy & Planning: Develop and execute comprehensive marketing plans aligned with business objectives and the unique needs of the transformer components market (e.g., bushings, tap changers, insulators, etc.). Market Research & Analysis: Conduct competitive analysis, identify market trends, customer needs, and new opportunities within the transformer and electrical utilities industry. Product Marketing: Work closely with product management and R&D teams to define go-to-market strategies, value propositions, and positioning for new and existing products. Digital Marketing: Oversee digital campaigns including website management, SEO/SEM, LinkedIn and other B2B platforms, and email campaigns to generate qualified leads. Brand Management: Maintain and enhance the brand image across all marketing channels and customer touchpoints, ensuring consistency in messaging and design. Sales Support & Enablement: Develop marketing collateral, presentations, case studies, and technical brochures to support the sales team. Event Management: Plan and manage participation in trade shows, industry events, and customer workshops globally and regionally. Customer Relationship Management: Engage with key customers to gather feedback and understand market demands, collaborating with sales and technical teams to enhance customer satisfaction. Qualifications & Skills Bachelor's degree in Marketing, Electrical Engineering, or a related field; MBA preferred. 8–10 years of experience in marketing within the transformer components or electrical/power equipment industry. Strong understanding of electrical products, especially those used in transformers Skills: product marketing,sales,digital marketing,teams,market research,marketing strategy,customer relationship management,customer,brand management,transformer,campaigns,components,event management,sales support,management Show more Show less