Marketing Manager

About the Role

Marketing Manager

Key Responsibilities

• Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with organizational goals.
• Conduct market research, competitor analysis, and student/parent insights to identify opportunities.
• Manage marketing budgets effectively to maximize ROI.

• Brand Management

• Build and strengthen the institution’s brand identity across multiple channels.
• Drive PR campaigns, events, and partnerships to enhance visibility in the education sector.

• Digital Marketing

• Oversee SEO/SEM, social media, email campaigns, and content marketing for student acquisition.
• Monitor campaign performance and optimize based on analytics.

• Lead Generation & Admissions Support

• Develop and execute campaigns to increase student leads, applications, and conversions.
• Collaborate with admissions and sales teams to ensure smooth lead nurturing and enrollment.

• Team Leadership

• Manage and mentor a team of marketing executives, content creators, and digital specialists.
• Drive performance through clear KPIs and continuous feedback.

• Stakeholder Engagement

• Liaise with academic teams, corporate partners, and vendors to ensure consistent messaging.
• Build strong relationships with schools, colleges, and education influencers.

Key Requirements

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

• 7+ years of proven marketing experience in the Education industry (K-12, Higher Education, EdTech, or Training Institutes).

• Strong understanding of

  student acquisition strategies, admissions cycles, and education market dynamics.

• Demonstrated expertise in

  digital marketing, brand building, and campaign management.

• Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to thrive in a fast-paced, target-driven environment.