Marketing Manager

We are seeking a dynamic and strategic Marketing Manager with a strong background in financial services to lead and execute marketing initiatives that drive brand awareness, customer acquisition, and business growth. The ideal candidate has hands-on experience with digital marketing, campaign management, product marketing, and regulatory-compliant communications within the BFSI (Banking, Financial Services, and Insurance) sector.

• Develop and execute marketing strategies to support business goals, product launches, and revenue growth.
• Identify target segments and design integrated campaigns across digital, social, and offline channels.
• Manage the annual marketing calendar and budgets effectively.
• Plan and manage digital campaigns (Google Ads, LinkedIn, social media, email) to drive qualified leads.
• Collaborate with digital agencies for SEO/SEM, performance marketing, and website optimization.
• Analyze digital performance metrics and provide actionable insights for improvement.
• Strengthen brand positioning and ensure consistency across all customer touchpoints.
• Develop marketing collaterals, product brochures, newsletters, and investor communications.
• Oversee PR and media activities, ensuring alignment with corporate reputation goals.
• Partner with product and sales teams to craft compelling GTM strategies for new offerings.
• Conduct market research and competitor analysis to identify opportunities and gaps.
• Create targeted content and campaigns to enhance product visibility and adoption.
• Collaborate cross-functionally with Sales, Product, and Compliance teams for campaign execution.
• Manage external vendors, creative agencies, and media partners for marketing deliverables.
  

  Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 4–6 years of experience in marketing within the financial services / banking / fintech / insurance sector.
• Strong understanding of financial products , customer journeys, and compliance-driven marketing.
• Proficiency in digital marketing tools (Google Analytics, HubSpot, Meta Ads Manager, etc.).
• Excellent communication, analytical, and project management skills.
• Creative thinker with a data-driven approach to decision-making.

Preferred Experience

• Experience managing B2B and/or B2C financial marketing campaigns.
• Exposure to performance marketing, CRM systems, and marketing automation tools.
• Proven track record of achieving measurable marketing ROI.