Marketing Manager – Paid Ads & HubSpot Automation

We’re looking for a performance-driven Marketing Manager to lead our paid media and marketing automation initiatives. The ideal candidate will have hands-on experience running high-performing paid campaigns, managing ABM programs, and leveraging HubSpot automation, including dashboards and reporting to drive lead generation and revenue growth.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, and other relevant channels.

• Develop and manage HubSpot marketing automation workflows for lead nurturing, scoring, and segmentation.

• Design and execute targeted ABM campaigns using prospect intelligence and intent data.

• Manage and optimize email marketing strategies to improve engagement and conversion rates.

• Track and analyze campaign performance, providing actionable insights to maximize ROI.

• Build dashboards and reports in HubSpot, Google Analytics, and relevant tools for performance analysis.

• Manage budgets effectively to ensure optimal allocation across campaigns.

• Conduct A/B testing on ads, landing pages, and email campaigns for continuous improvement.

• Stay updated on digital marketing trends, automation advancements, and industry best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• 4–5 years of experience in B2B or SaaS marketing with proven expertise in paid advertising and HubSpot automation.

• Strong knowledge of ABM strategy, audience segmentation, and multichannel campaign execution.

• Proficiency in HubSpot Marketing Hub – workflows, automation, lead scoring, and reporting.

• Hands-on experience with Google Ads, LinkedIn Ads, and campaign optimization.

• Strong email marketing experience, including automation, personalization, and deliverability best practices.

• Excellent analytical, reporting, and project management skills.

Tools & Platforms:

• HubSpot Marketing Hub
• Clay knowledge (preferred)
• LinkedIn Ads & LinkedIn Sales Navigator
• Google Ads & Google Analytics
• ZoomInfo or similar data enrichment platforms
• Meta Ads Manager
• Email marketing tools and campaign dashboards

Preferred Skills:

• Experience with CRM integration or revenue operations.

• HubSpot and Google Ads certifications.

• Familiarity with SEO, retargeting, and lead lifecycle management.

What We Offer:

• Collaborative and growth-driven environment.

• Learning and professional development opportunities.

• Exposure to advanced marketing automation and ABM strategy.