Marketing Manager

Role:

The Marketing Manager will be responsible for developing, implementing, and executing comprehensive, multi-channel marketing strategies to promote MTG's portfolio of educational books and digital products. This role requires a strategic thinker with hands-on experience in both traditional and digital marketing, a deep understanding of the educational sector, and a proven ability to achieve strong market positioning, drive sales growth, and manage full-scale market expansion efforts.

Key Responsibilities

• Develop and execute integrated marketing plan covering both print and digital products focusing on competitive positioning and market share growth.
• Can think same various products marketing plan for same target audience.
• Conduct continuous market research and competitive analysis to identify market trends, customer needs (students, parents, educators, schools), and untapped growth opportunities.
• Define the core target audience segments and develop tailored, high-impact marketing strategies for each segment like NEET, JEE, CBSE, Olympiads.
• Establish clear Key Performance Indicators (KPIs) and ROI metrics for all marketing activities and report on performance to the leadership team.
• Plan, manage, and execute end-to-end promotional campaigns across various channels, including Traditional Marketing and Digital Marketing
• Understand the requirement of marketing collateral from sales department at each phase and oversee the development of all marketing collateral
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
• Develop strategies to significantly improve brand recall and positioning of MTG Books as the preferred choice for competitive exam preparation.
• Plan and execute successful new book launches and re-launches, including messaging, positioning, and promotional timelines.
• Develop core product messaging and value propositions that clearly articulate the benefits of MTG books over competitor titles.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• Minimum of 5-7 years of progressive experience in marketing, with a significant portion in the Educational Publishing or Ed Tech sector.
• Demonstrated experience in developing and executing integrated marketing strategies (combining traditional and digital channels) for physical and digital educational products.
• Strong analytical skills with the ability to interpret market data, campaign performance metrics, and sales figures to make data-driven decisions.
• Excellent written and verbal communication skills for compelling copy writing, presentation, and collaboration.
• Proven ability to manage budgets, negotiate with vendors, and lead complex projects from concept to completion.
• Deep understanding of the competition in Indian educational publishing market.
• Proficiency in key marketing tools (e.g., CRM systems, Google Analytics, marketing automation platforms, and MS Office Suite).

Personal Attributes

• Strategic and commercially-minded thinker.
• Creative, innovative, and proactive in problem-solving.
• Exceptional leadership and cross-functional collaboration skills.
• High level of ownership and accountability.
• Passion for the education sector and a drive to make an impact on student success.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance

Work Location: In person