Marketing Manager - MICE & Travel Trade

About the Company

A leading South-East destination focused on tourism and destination marketing.

About the Role

The Manager – MICE & Travel Trade will be responsible for promoting a leading South-East destination across North and East India. The role demands strong corporate engagement, strategic market development, and relationship management with MICE agencies and travel trade partners to drive group travel, incentive movements, and destination awareness. This position combines sales, marketing coordination, client management, and trade education to increase business conversions from the market.

Responsibilities

• Market Development & Client Engagement

• Promote MICE travel to the destination in North & East India markets.
• Build and maintain strong relationships with senior corporate decision-makers (70%) and MICE travel agencies (30%).
• Identify & onboard at least 25 new corporate/trade contacts monthly (minimum 15 corporates).
• Conduct in-person sales calls, presentations, and one-on-one meetings.
• Deliver destination presentations to corporates, agencies, and large audience seminars.
• Provide strategic insights and market intelligence for destination growth.

• Account & Client Servicing

• Manage day-to-day coordination with travel partners and destination teams.
• Assist agencies/corporates with itinerary planning, destination guidance, and incentive ideas.
• Ensure smooth support on group operations and trip planning.
• Gather and report market feedback on trends and competitor activities.

• Marketing Coordination

• Support conceptualization and execution of MICE-focused co-op and trade marketing campaigns.
• Assess proposals for ROI, quality, and brand consistency.
• Track KPIs, manage deliverables, and maintain post-campaign documentation/invoicing.
• Present periodic reports to the destination’s international team.

• Trade Education & Development

• Conduct destination training sessions and product updates for travel trade partners.
• Collaborate with agencies to refine MICE itineraries and curated experiences.
• Promote integration of destination highlights within MICE cruise itineraries and corporate programs.

• Reporting & Analytics

• Submit weekly sales activity and pipeline reports.
• Prepare comprehensive monthly and half-yearly performance reports.
• Maintain internal data, research records, and market analytics.

Qualifications

• Strong knowledge of the MICE and travel trade ecosystem.
• Proven experience in corporate/incentive sales, preferably with hotel chains, tourism boards, or DMCs.
• Excellent communication and presentation skills.
• Strong command over Excel, PowerPoint, Canva, and reporting tools.
• Ability to manage multiple projects and deliver results within deadlines.
• Analytical thinking with strategic marketing alignment capabilities.

Required Skills

• Excellent relationship-building and networking abilities.
• Professional integrity, discipline, and punctuality.
• Strong team player with the ability to work independently.
• Creative approach to storytelling and destination representation.
• Willingness to travel frequently, including escorting FAM groups internationally.
• Professional etiquette and compliance with company policies.

Preferred Skills

• Minimum 25 new leads per month (15 corporates mandatory).
• Timely submission of reports and activity updates.
• Execution of marketing strategies within budgets and deadlines.
• Increase in MICE-related inquiries, engagements, and conversions.

Pay range and compensation package

Salary: Competitive and commensurate with experience and qualifications.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.