Marketing Manager (EdTech)

Job Description

Company Description NAVNEET TOPTECH is the EdTech arm of Navneet Education Limited. We integrate technology with classroom teaching and learning and strive to modify and develop new solutions that meet school management, teachers, and students' unique needs. We are dedicated to cultivating future leaders by providing tech-integrated solutions to streamline school operations, digital teaching platforms for teachers to enhance their teaching experience, and learning tools for students to improve performance. Role Description We are seeking a dynamic and results-oriented Marketing Manager to join our team. The candidate is expected to have a passion for leveraging MarTech tools and data-driven strategies to drive engagement, enhance brand visibility, and meet organizational goals. This role demands excellent communication and writing skills, creativity, and effective collaboration across teams. Years of Experience: 3-5 years Responsibilities: Develop and execute performance marketing campaigns, including paid ads, media buying, and SEO strategies. Leverage Marketing & Analytics Tools - Google AdWords, Trends, Google Analytics, GCP. CRM Platforms – Clever Tap, Web Engage, Zoho, Salesforce Marketing Cloud, etc. Knowledge of Productivity & Collaboration like Jira, Team, Notion, etc to streamline workflows and optimize marketing automation. Drive product marketing initiatives, including go-to-market strategies and feature positioning. Loves Writing and can manage social media marketing, content creation, and audience engagement strategies. Utilize AI tools and data analytics to refine campaigns and enhance decision-making. Oversee branding initiatives such as marketing collaterals, office branding, and partner schools branding to ensure consistency and visibility. Monitor and report on marketing campaign performance and key metrics. Collaborate with cross-functional teams to align marketing strategies with business objectives. Requirements: Master's / Bachelor’s degree in Marketing or related. Efficiency with MarTech tools, AI integration, and data analytics. Expertise in performance marketing, product marketing, and branding. Strong communication and writing skills are essential. Experience in EdTech or B2B education marketing is a significant advantage. Why Join Us: Be a part of a forward-thinking EdTech organization in a growing industry. Competitive salary and benefits package. Career growth and development opportunities. Work from our Mumbai (Lower Parel) office, collaborating with a dynamic team. For immediate consideration, please reach out to nehaharia@navneettoptech.com with your application. Show more Show less