Marketing Manager

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Company Description

Dip Eat is on a mission to reimagine India’s favourite chutneys and condiments as modern, everyday dips. We aim to build a national FMCG brand that blends regional Indian flavours with global appeal, available across retail, HoReCa, and online platforms. Currently in the pre-launch stage, we are actively onboarding team members and collaborators who are eager to shape an innovative food story from the ground up.

Objective: To lead all brand, content, digital, and communication efforts across platforms, ensuring powerful presence across retail, digital, and aggregator channels.

1. Brand Building & Strategy

·        Define and execute brand voice, tonality, and visual identity

·        Build consumer-facing messaging for all touchpoints

·        Ensure consistency across online, offline, and packaging

2. Content Creation & Campaign Management

·        Plan content calendar for Instagram, WhatsApp, aggregator listings, website

·        Write content/captions/posts, brief designer, and review creatives

·        Manage video content needs (brief freelancers if needed)

3. Aggregator & Platform Listings

·        Prepare and manage product listings for Swiggy Instamart, Blinkit, etc.

·        Coordinate product images, descriptions, pricing, and campaigns

·        Track performance and update SKUs/listings regularly

4. Website Management

·        Build and manage brand website (using no-code platforms like Wix, Shopify, etc.)

·        Write product descriptions, about page, and FAQ content

·        Track inbound leads and coordinate follow-up with Ops or Sales

5. Marketing Performance Tracking

·        Measure campaign performance (engagement, CTR, reach, etc.)

·        Track brand mentions, reviews, and basic SEO performance

·        Suggest optimizations monthly

6. Coordination & Team Briefing

·        Brief and coordinate with freelance/in-house designer

·        Work closely with Sales for POS collaterals and retailer campaign support

·        Coordinate influencer or PR activity (if initiated)

·        3–6 years in FMCG/D2C food brand marketing

·        Strong command of content writing, campaign planning, and visual direction

·        Hands-on with Canva, Meta tools, WhatsApp Business, Google tools

·        Knows how to use Shopify/Wix or can learn quickly

·        Comfortable working in a lean team; self-starter