Dip Eat

```html Company Description Dip Eat is on a mission to reimagine India’s favourite chutneys and condiments as modern, everyday dips. We aim to build a national FMCG brand that blends regional Indian flavours with global appeal, available across retail, HoReCa, and online platforms. Currently in the pre-launch stage, we are actively onboarding team members and collaborators who are eager to shape an innovative food story from the ground up. Objective: To lead all brand, content, digital, and communication efforts across platforms, ensuring powerful presence across retail, digital, and aggregator channels. Responsibilities 1. Brand Building & Strategy · Define and execute brand voice, tonality, and visual identity · Build consumer-facing messaging for all touchpoints · Ensure consistency across online, offline, and packaging 2. Content Creation & Campaign Management · Plan content calendar for Instagram, WhatsApp, aggregator listings, website · Write content/captions/posts, brief designer, and review creatives · Manage video content needs (brief freelancers if needed) 3. Aggregator & Platform Listings · Prepare and manage product listings for Swiggy Instamart, Blinkit, etc. · Coordinate product images, descriptions, pricing, and campaigns · Track performance and update SKUs/listings regularly 4. Website Management · Build and manage brand website (using no-code platforms like Wix, Shopify, etc.) · Write product descriptions, about page, and FAQ content · Track inbound leads and coordinate follow-up with Ops or Sales 5. Marketing Performance Tracking · Measure campaign performance (engagement, CTR, reach, etc.) · Track brand mentions, reviews, and basic SEO performance · Suggest optimizations monthly 6. Coordination & Team Briefing · Brief and coordinate with freelance/in-house designer · Work closely with Sales for POS collaterals and retailer campaign support · Coordinate influencer or PR activity (if initiated) Profile Requirements · 3–6 years in FMCG/D2C food brand marketing · Strong command of content writing, campaign planning, and visual direction · Hands-on with Canva, Meta tools, WhatsApp Business, Google tools · Knows how to use Shopify/Wix or can learn quickly · Comfortable working in a lean team; self-starter