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Marketing Manager, AP ISG

0 - 10 years

0 Lacs

Bengaluru, Karnataka

Posted:2 days ago| Platform: Indeed logo

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Work Mode

On-site

Job Type

Full Time

Job Description

General Information

Req #
WD00085821
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Friday, July 25, 2025
Working time:
Full-time
Additional Locations:
  • India - Karnātaka - Bangalore
  • India - Karnātaka - BANGALORE

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).


This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Job Title: Marketing Manager - Lenovo Infrastructure Group (Asia Pacific)

Location: Asia Pacific Region

Position Overview:
We are looking for a dynamic, results-oriented Marketing Manager to lead demand generation and growth initiatives for the Enterprise, Small & Medium Business (ESMB) segments across the Asia Pacific region within Lenovo’s Infrastructure Group. This role will be pivotal in driving strategic marketing initiatives, building and managing relationships with key stakeholders, alliance partners, and optimizing marketing performance to increase demand and market share for Lenovo’s infrastructure solutions. The role will include guiding and supporting regional marketing teams on ESMB growth initiatives, drive the overall collaboration between Business Groups, Segments and Field Teams, alliance partners to bring a cohesive ESMB growth marketing plan.

Ensure One Lenovo engagement by working together with Software & solutions group and Intelligent device’s group of Lenovo to share insights and co-create innovative marketing initiatives that reflect the strength and diversity of our entire organization.

Key Responsibilities:

ESMB Demand Generation Marketing:

  • Develop and execute comprehensive demand generation strategies to grow the ESMB business across the Asia Pacific region.
  • Provide guidance to campaigns team to co-design and implement targeted ESMB campaign / activities that drive lead generation, customer acquisition, and revenue growth.
  • Collaborate with regional marketing teams to align strategies, goals, and initiatives for maximum impact. Collaborate with sales, product, and marketing teams to deliver integrated solutions tailored to ESMB customers.
  • Provide thought leadership and guidance on marketing best practices for reaching the ESMB audience and driving measurable growth.
  • Analyze market trends, customer needs, and competitor activity to inform strategy.
  • Ensuring continuous optimization and improvement to improve ESMB marketing campaign performance across regions.

Account-Based Marketing targeting KEY ESMB accounts for revenue growth:

  • Work closely with regional marketing leaders to align account-based marketing strategies and tactics.
  • Track, analyze, and optimize ABM efforts across regions to ensure the successful targeting and conversion of key accounts in the region.
  • Provide regular updates, insights, and performance metrics to senior leadership.

ISVs & MSPs partnerships & Co-Marketing to drive demand for ESMB revenue growth:

  • Focusing on building strong partnerships with Independent Software Vendors (ISVs) and Managed Service Providers (MSPs) to drive demand and growth for Lenovo’s Enterprise Small and Medium Business (ESMB) infrastructure solutions.
  • Responsible for developing and executing marketing strategies that target ISVs and MSPs, creating tailored GTM to amplify Lenovo’s product offerings in the ESMB space. Collaborate with internal teams, external partners, and customers to identify market opportunities, enhance product visibility, and generate qualified leads that drive sales and revenue growth within the ESMB segment.
  • Oversee the end-to-end process of co-marketing initiatives, from planning and execution to performance measurement. You will work closely with cross-functional teams, including sales, product management, and business development, to align messaging and ensure consistency across all marketing channels.
  • Delivering impactful content such as case studies, whitepapers, webinars, and events to showcase Lenovo’s infrastructure solutions.

Alliance Partner Management & Co-Marketing:

  • Manage relationships with key alliance partners in the Asia Pacific region, ensuring alignment and collaboration on marketing initiatives.
  • Ensure alignment with WW on GTM messaging and campaign teams.
  • Co-develop marketing programs to drive demand for Lenovo’s infrastructure solutions, focusing on joint lead generation, content, and events.
  • Govern & ensure tight alignment between alliance partner & Lenovo’s co- business objectives & alliance MDF activities planned & executed regionally across AP.

Data Center Solutions & Segment Marketing:

  • Develop and implement targeted marketing strategies for data center solutions, ensuring alignment with overall business goals in the region.
  • Position Lenovo’s data center solutions as leaders in the market by highlighting unique value propositions and driving demand through tailored marketing programs.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field. MBA is a plus.
  • Minimum of 7-10 years of experience in B2B marketing, preferably within the technology or infrastructure space.
  • Familiarity with data center solutions and the enterprise IT infrastructure landscape is highly preferred.
  • Strong expertise in demand generation, account-based marketing (ABM), and segment marketing.
  • Experience working with ISVs, MSPs, and alliance partners in a co-marketing capacity.
  • Proven track record of successfully developing and executing marketing strategies that drive demand and revenue growth.
  • Ability to think strategically, manage multiple priorities, and work cross-functionally with diverse teams across the Asia Pacific region.
  • Strong analytical skills with the ability to assess marketing performance and adapt strategies accordingly.
  • Excellent communication, leadership, and interpersonal skills.
  • Fluency in English; proficiency in additional languages (e.g., Mandarin, Japanese, etc.) is a plus.
Additional Locations:
  • India - Karnātaka - Bangalore
  • India - Karnātaka - BANGALORE
  • India
  • India - Karnātaka
* India - Karnātaka - Bangalore , * India - Karnātaka - BANGALORE

NOTICE FOR PUBLIC

At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative.
Please beware of fraudulent recruiters posing as Lenovo representatives. They may request cash deposits or personal information. Always apply through official Lenovo channels and never share sensitive information. Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment.
Kindly verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com. Stay informed and cautious to protect yourself from recruitment fraud. Report any suspicious activity to local authorities.

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