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Job Title: Marketing Manager - Lenovo Infrastructure Group (Asia Pacific)
Location
: Asia Pacific Region
Position Overview
We are looking for a dynamic, results-oriented
Marketing Manager
to lead demand generation and growth initiatives for the
Enterprise, Small Medium Business (ESMB)
segments across the
Asia Pacific
region within Lenovo’s Infrastructure Group. This role will be pivotal in driving strategic marketing initiatives, building and managing relationships with key stakeholders, alliance partners, and optimizing marketing performance to increase demand and market share for Lenovo’s infrastructure solutions. The role will include guiding and supporting regional marketing teams on ESMB growth initiatives, drive the overall collaboration between Business Groups, Segments and Field Teams, alliance partners to bring a cohesive ESMB growth marketing plan.
Ensure One Lenovo engagement
by working together with
Software solutions group and Intelligent device’s group of Lenovo
to share insights and co-create innovative marketing initiatives that reflect the strength and diversity of our entire organization.
Key Responsibilities
ESMB Demand Generation Marketing
:
- Develop and execute comprehensive demand generation strategies to grow the ESMB business across the Asia Pacific region.
- Provide guidance to campaigns team to co-design and implement targeted ESMB campaign / activities that drive lead generation, customer acquisition, and revenue growth.
- Collaborate with regional marketing teams to align strategies, goals, and initiatives for maximum impact. Collaborate with sales, product, and marketing teams to deliver integrated solutions tailored to ESMB customers.
- Provide thought leadership and guidance on marketing best practices for reaching the ESMB audience and driving measurable growth.
- Analyze market trends, customer needs, and competitor activity to inform strategy.
- Ensuring continuous optimization and improvement to improve ESMB marketing campaign performance across regions.
Account-Based Marketing Targeting KEY ESMB Accounts For Revenue Growth
- Work closely with regional marketing leaders to align account-based marketing strategies and tactics.
- Track, analyze, and optimize ABM efforts across regions to ensure the successful targeting and conversion of key accounts in the region.
- Provide regular updates, insights, and performance metrics to senior leadership.
ISVs MSPs partnerships Co-Marketing to drive demand for ESMB revenue growth:
- Focusing on building strong partnerships with Independent Software Vendors (ISVs) and Managed Service Providers (MSPs) to drive demand and growth for Lenovo’s Enterprise Small and Medium Business (ESMB) infrastructure solutions.
- Responsible for developing and executing marketing strategies that target ISVs and MSPs, creating tailored GTM to amplify Lenovo’s product offerings in the ESMB space. Collaborate with internal teams, external partners, and customers to identify market opportunities, enhance product visibility, and generate qualified leads that drive sales and revenue growth within the ESMB segment.
- Oversee the end-to-end process of co-marketing initiatives, from planning and execution to performance measurement. You will work closely with cross-functional teams, including sales, product management, and business development, to align messaging and ensure consistency across all marketing channels.
- Delivering impactful content such as case studies, whitepapers, webinars, and events to showcase Lenovo’s infrastructure solutions.
Alliance Partner Management Co-Marketing
- Manage relationships with key alliance partners in the Asia Pacific region, ensuring alignment and collaboration on marketing initiatives.
- Ensure alignment with WW on GTM messaging and campaignteams.
- Co-develop marketing programs to drive demand for Lenovo’s infrastructure solutions, focusing on joint lead generation, content, and events.
- Govern ensure tight alignment between alliance partner Lenovo’s co- business objectives alliance MDF activities planned executed regionally across AP.
Data Center Solutions Segment Marketing
- Develop and implement targeted marketing strategies for data center solutions, ensuring alignment with overall business goals in the region.
- Position Lenovo’s data center solutions as leaders in the market by highlighting unique value propositions and driving demand through tailored marketing programs.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field. MBA is a plus.
- Minimum of 7-10 years of experience in B2B marketing, preferably within the technology or infrastructure space.
- Familiarity with data center solutions and the enterprise IT infrastructure landscape is highly preferred.
- Strong expertise in demand generation, account-based marketing (ABM), and segment marketing.
- Experience working with ISVs, MSPs, and alliance partners in a co-marketing capacity.
- Proven track record of successfully developing and executing marketing strategies that drive demand and revenue growth.
- Ability to think strategically, manage multiple priorities, and work cross-functionally with diverse teams across the Asia Pacific region.
- Strong analytical skills with the ability to assess marketing performance and adapt strategies accordingly.
- Excellent communication, leadership, and interpersonal skills.
- Fluency in English; proficiency in additional languages (e.g., Mandarin, Japanese, etc.) is a plus.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
