Job
Description
Key Responsibilities Develop and Execute Marketing Strategy Lead end-to-end marketing strategies for brand launch, product positioning, and awareness-building campaigns. Digital & Content Marketing Drive social media marketing, influencer campaigns, performance ads (Meta, Google), email marketing, and SEO/SEM initiatives. ATL & BTL Campaign Management Plan and execute above-the-line and below-the-line campaigns across TV, print, OOH, point-of-sale, and events to build strong customer recall.Conduct deep-dive studies into market trends, competitor analysis, pricing benchmarks, and consumer preferences.Collaborate with sales teams on trade promotions, distributor engagement, POS materials, and channel-specific offers.Analyze campaign KPIs, track brand health metrics, measure customer acquisition cost, and optimize for ROI.Manage creative agencies, digital partners, designers, and vendors to ensure quality deliverables and on-time execution.Contribute to packaging design, promotional offers, pricing strategies, and innovation roadmaps for the RTC product line. What We Expect Retail, General Trade, and Modern Trade Execution Design and implement marketing programs for general trade (GT), modern trade (MT), and e-commerce channels . Create in-store visibility strategies for retail outlets and modern trade counters. Work closely with the sales team to drive product placement, shelf visibility, sampling programs, and penetration initiatives . Understand channel-specific dynamics and consumer behavior to tailor campaigns. Market Research & Consumer Insights Trade Marketing & Sales Enablement ROI & Performance Tracking Cross-functional Collaboration & Vendor Management Support Product Strategy 4–7 years of experience in FMCG marketing , preferably in ready-to-cook or consumer food segments Strong understanding of general trade, modern trade, and retail ecosystem Proven track record of launching and scaling consumer food products Data-driven mindset with strong analytical and reporting skills Excellent command of English – verbal and written communication Experience in product placement strategy , penetration planning , and category development Proficiency in tools such as: Meta Ads Manager Google Ads / Google Analytics Canva / Adobe Suite MS Excel / PowerPoint Familiarity with CRM and retail sales tracking tools is a plu Job Type: Full-time Pay: From ₹60,000.00 per month Benefits: Health insurance Life insurance Paid time off Provident Fund Work from home Schedule: Morning shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Experience: FMCG: 3 years (Preferred) Work Location: In person
