Marketing Manager

4 years

6 - 7 Lacs

Posted:5 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Develop and implement dealership marketing strategies aligned with brand guidelines and sales objectives.
  • Plan and execute offline campaigns including print ads, radio, television, outdoor (hoardings), and direct mail.
  • Manage and monitor local event marketing, sponsorships, test drive events, and customer engagement programs.
  • Coordinate with creative agencies, media partners, and vendors for timely execution of campaigns.
  • Plan and control the marketing budget; ensure cost efficiency and ROI on all campaigns.
  • Conduct market research to analyze competitor activities, customer preferences, and regional opportunities.
  • Manage dealership branding and ensure consistency across all materials (showroom, outdoor, print, etc.).
  • Support sales promotions and new vehicle launches with effective marketing materials and campaigns.
  • Work closely with the sales and CRM teams to drive showroom footfall and lead generation.
  • Track and report on campaign performance, providing actionable insights for improvement.

Job Type: Full-time

Pay: ₹55,000.00 - ₹65,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 4 years (Preferred)

Work Location: In person

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