Marketing Lead

About Us

Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and institutions worldwide for their clear, concise, and results-oriented content. With a focus on simplifying complex subjects, we serve the needs of today’s learners in business, technology, and test prep.

Job Summary

We are seeking a Marketing Lead to drive Vibrant Publishers’ marketing strategy and execution. This role involves leading campaigns across digital and offline platforms, strengthening brand presence, and ensuring alignment with sales and product goals. The Marketing Lead will manage a small team, collaborate with cross-functional departments, and take ownership of campaign performance and ROI.

Key Responsibilities

• Develop and implement end-to-end marketing strategies to promote Vibrant’s books in domestic and international markets.
• Lead, mentor, and manage a team of marketing executives and interns.
• Plan and execute digital marketing campaigns (social media, SEO, Google Ads, email marketing).
• Oversee content marketing initiatives, including blogs, newsletters, and promotional materials.
• Drive author and book launch campaigns in collaboration with editorial and sales teams.
• Manage Vibrant’s brand identity across online and offline channels.
• Build partnerships with universities, institutions, and influencers for collaborative marketing.
• Track and analyze campaign performance metrics (KPIs) to optimize ROI.
• Manage budgets and allocate resources across campaigns effectively.
• Stay updated on publishing and edtech marketing trends to drive innovation.

Requirements

• 5–7 years of marketing experience, with at least 2 years in a leadership role.
• Strong background in digital marketing, branding, and campaign management.
• Experience in publishing, education, or edtech industry is preferred.
• Proven ability to design and execute integrated marketing campaigns.
• Strong analytical skills with experience in Google Analytics, SEO/SEM tools, and social media platforms.
• Excellent leadership, communication, and project management skills.
• Bachelor’s degree in Marketing, Communications, or Business (MBA preferred).

What We Offer

• Competitive annual salary based on experience.
• Performance-based incentives.
• Opportunity to lead and shape marketing strategy in a growing publishing house.
• International exposure to academic and professional markets.
• Professional development and leadership growth opportunities.
• A collaborative, creative, and growth-oriented work environment.

How to Apply

Please fill out this form: https://forms.gle/Q7beo68vbr8x44KA9

Job Types: Full-time, Permanent

Pay: ₹45,184.21 - ₹55,932.94 per month

Ability to commute/relocate:

• Borivali, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Have you previously worked in the publishing, education, or edtech industry? If yes, please describe your role.
• Can you share an example of a successful marketing campaign you led that delivered measurable results (e.g., growth in leads, sales, or brand reach)?
• What types of marketing campaigns (digital, offline, content, branding) have you managed end-to-end?
• How do you ensure your team stays motivated and aligned with organizational goals?
• How do you stay updated on the latest digital marketing and publishing trends?
• Current CTC
• Expected CTC
• Notice Period (if any)

Work Location: In person