Marketing Lead (Product & Brand) - B2B

Gurugram Sector 58

The Description: "The Mavericks' Guild"

Nitro Commerce (Series A Funded),

Curious about our journey? Explore our success stories:

Inc42 Story    YourStory Link

LinkedIn Page Link   Website Link

Job Specs for a Game-Changer

who

The Mission: What You'll Be Commanding

1. Product Marketing (The "What")

• Go-to-Market (GTM):

  Own the launch lifecycle for new features, from initial beta testing to global rollout.

• Positioning & Messaging:

  Build the foundational "Source of Truth" documents that define our value proposition and competitive edge.

• Sales Enablement:

  Equipping the sales team with the battle cards, pitch decks, and demos they need to win.

• Customer Intelligence:

  Conduct deep-dive interviews and surveys to understand the "Jobs to be Done" (JTBD) for our users.

2. Brand Strategy (The "Who")

• Brand Identity:

  Maintain and evolve our brand voice, ensuring consistency across every touchpoint—from a UI tooltip to a billboard.

• Market Resonance:

  Monitor the cultural and competitive landscape to ensure our brand remains relevant and differentiated.

• Community & Advocacy:

  Develop programs that turn customers into "super-fans" and brand ambassadors.

3. Content Engine (The "How")

• Narrative Design:

  Lead the content strategy, moving beyond "SEO filler" to create high-signal thought leadership.

• Multi-Channel Execution:

  Oversee the creation of case studies, whitepapers, video scripts, and social content.

• Lifecycle Content:

  Work with Growth teams to craft compelling email journeys that reduce churn and increase expansion.
  

Your Superpowers (What You've Already Mastered)

• The "Translator" Ability:

  You can take a complex API update and explain it to a CEO in a way that makes them want to buy it.

• Strategic Intuition:

  You don't just follow a brief; you help write it. You understand how a brand's tone affects conversion rates.

• Data-Informed (Not Data-Driven):

  You use metrics to validate your instincts, but you aren't afraid to take a creative leap that a spreadsheet can't predict.

• Tech Stack Fluency:

  Experience with Project, Hubspot/Marketo (Automation), and basic data tools (Mixpanel/Amplitude).

The "Vibe" Check

• You’re a builder:

  You enjoy the "blank page" stage of a project.

• You’re an editor:

  You have a high bar for quality and can spot a "corporate-speak" sentence from a mile away.

• You’re an owner:

  You take pride in the results, not just the output.

The Toolkit (The Necessary Stuff)

• 5+ years

  of experience in

  Product Marketing

  ,

  Brand Marketing or Content leadership

  roles, preferably in a fast-paced, high-growth environment.
• A portfolio or examples that showcase your ability to create genuinely

  amazing

  brand content and campaigns (we need to see the proof!).
• Exceptional leadership, budget management, and cross-functional collaboration skills.
• Deep understanding of modern digital marketing, content SEO, and PR/media relations
• A brain that’s half creative genius, half data-driven analyst