Marketing Lead

Network18 is India's largest platform-agnostic news media powerhouse, offering a comprehensive footprint across various Indian languages on Television, Digital & Publishing platforms.

Our Digital content businesses include leadership properties like Moneycontrol.com, News18.com, CNBCTV18.com, and Firstpost.com, covering news & opinion across websites and mobile apps. Our TV channels comprise of marquee brands like CNBC TV18, CNN News18, News18 India, and a plethora of language channels covering the length and breadth of India. We also publish renowned brands like Forbes India and Overdrive. Network18 Media delivers the latest & quality information to 770+ million discerning audiences.

We are looking for a Marketing lead for South within the Indian Languages Cluster Marketing team, based out of our Bangalore or Chennai office. The role spans across broadcast and digital viewership. Indian Languages Cluster has the most and the fastest growing viewership across all network channels.

Key responsibilities:

Strategic Marketing Leadership

• Lead the development and execution of an integrated marketing strategy that aligns with channels mission and objectives, with a sharp focus on TV viewership, youtube watch hours and concurrency growth.
• Drive impactful brand positioning efforts to establish respective channel as a trusted and relatable brand in regional news segment across broadcast, CTV and OTTs.
• Collaborate closely with Editorial, Sales, and Product teams to ensure cohesive marketing execution that advances key business goals and strengthens our footprint in regional news market.

Brand Building and Reputation Management

• Develop and execute brand campaigns that uphold channels brand voice and amplify its position as a regional leader.
• Oversee PR, corporate communications, and media relations to maintain a positive brand presence and navigate market visibility effectively.
• Identify strategic partnerships, sponsorships, and events that extend brand exposure and drive viewership.

Customer Insights and Market Intelligence

• Lead ongoing market and competitive research to identify emerging trends, user behaviour shifts, and new growth opportunities.
• Leverage customer insights and analytics to tailor marketing strategies, enhance the viewer experience, and provide strategic input for product.
• Utilize data-backed insights to refine audience segmentation, driving targeted campaigns that resonate with diverse user profiles.

Leadership and Team Development

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, accountability, and high standards.
• Establish and manage budgets for the marketing department, ensuring that resources are efficiently allocated to achieve business objectives.
• Drive the development of a talent pipeline within the marketing function, ensuring the team remains at the forefront of industry trends and best practices.

Key skills & Qualification:

• MBA or equivalent degree with 8-15 years in senior marketing roles with a strong background in the regional news or general news segment, combined with deep experience in digital and branding.
• Demonstrated expertise in brand building and marketing strategy with proven success in driving growth, brand visibility and market positioning.
• Strong leadership abilities with a strategic mindset, adept at translating complex business objectives into actionable and impactful marketing initiatives.
• Deep understanding of digital marketing channels, relevant youtube and OTT metrics, data analytics.