Excelgoodies Software Private Limited

About the Role We're looking for an experienced and results-oriented Marketing Lead to manage our global campaign strategy across multiple geographies including India, the US, the UK, Canada, and Singapore. This role is ideal for someone who enjoys owning the full marketing cycle from planning and scheduling campaigns to running paid media and analysing performance data. You'll be responsible for maintaining a centralized campaign calendar, driving our paid advertising initiatives (across Google, LinkedIn, and Meta), and closely tracking performance metrics such as CPL and ROI. You'll also work closely with our internal teams including content, CRM, and design to make sure every campaign is well-timed, wellexecuted, and optimized for performance. We're a lean, fast-moving team, and this role is a key part of our shift toward a globally structured and independent marketing function. Key Responsibilities Campaign Planning & Coordination: - Build and maintain a detailed marketing calendar that aligns with course schedules in each region. - Plan campaign launches based on local time zones and market behaviours. - Coordinate with internal teams to ensure content, creative, and CRM workflows are ready on time. Paid Media Campaigns: - Set up and manage paid campaigns on Google Ads, LinkedIn, and Meta platforms. - Build geo-targeted campaigns with copy and creative variations. - Monitor CPL, CTR, CAC, and overall campaign ROI. Campaign Execution: - Work with internal stakeholders to schedule email, WhatsApp, and SMS campaigns. - Write briefs for freelancers (designers, copywriters) when needed. Analytics & Reporting: - Track campaign performance using GA4, Looker Studio, and internal CRM data. - Build regional dashboards for lead performance and ROI reporting. - Use performance insights to continuously improve campaigns. What We're Looking For - 5-7 years of digital marketing experience, ideally in EdTech, SaaS, or training domains. - Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads. - Excellent at planning, coordination, and working to deadlines. - Comfortable with analytics, dashboards, and data-driven decisions. - Experience working with an internal or custom-built CRM is a plus. Nice to Have - Exposure to global or multi-region campaign execution. - A good grasp of SEO fundamentals and organic strategy. - Familiarity with tools like WhatsApp Cloud API and Canva. - Previous experience in small, high-accountability teams

About the Role We're looking for an experienced and results-oriented Marketing Lead to manage our global campaign strategy across multiple geographies including India, the US, the UK, Canada, and Singapore. This role is ideal for someone who enjoys owning the full marketing cycle from planning and scheduling campaigns to running paid media and analysing performance data. You'll be responsible for maintaining a centralized campaign calendar, driving our paid advertising initiatives (across Google, LinkedIn, and Meta), and closely tracking performance metrics such as CPL and ROI. You'll also work closely with our internal teams including content, CRM, and design to make sure every campaign is well-timed, wellexecuted, and optimized for performance. We're a lean, fast-moving team, and this role is a key part of our shift toward a globally structured and independent marketing function. Key Responsibilities Campaign Planning & Coordination: - Build and maintain a detailed marketing calendar that aligns with course schedules in each region. - Plan campaign launches based on local time zones and market behaviours. - Coordinate with internal teams to ensure content, creative, and CRM workflows are ready on time. Paid Media Campaigns: - Set up and manage paid campaigns on Google Ads, LinkedIn, and Meta platforms. - Build geo-targeted campaigns with copy and creative variations. - Monitor CPL, CTR, CAC, and overall campaign ROI. Campaign Execution: - Work with internal stakeholders to schedule email, WhatsApp, and SMS campaigns. - Write briefs for freelancers (designers, copywriters) when needed. Analytics & Reporting: - Track campaign performance using GA4, Looker Studio, and internal CRM data. - Build regional dashboards for lead performance and ROI reporting. - Use performance insights to continuously improve campaigns. What We're Looking For - 5-7 years of digital marketing experience, ideally in EdTech, SaaS, or training domains. - Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads. - Excellent at planning, coordination, and working to deadlines. - Comfortable with analytics, dashboards, and data-driven decisions. - Experience working with an internal or custom-built CRM is a plus. Nice to Have - Exposure to global or multi-region campaign execution. - A good grasp of SEO fundamentals and organic strategy. - Familiarity with tools like WhatsApp Cloud API and Canva. - Previous experience in small, high-accountability teams

FinanceMaintain accurate books of accounts, including ledgers, journals, and bank reconciliations. Prepare monthly, quarterly, and annual financial statements and reports. Process invoices, payments, and receipts. Manage petty cash and expense reimbursements. Assist in budgeting, forecasting, and variance analysis. Coordinate with auditors, tax consultants, and banks. Ensure timely filing of GST, TDS, PF, ESI, and other statutory returns. AdministrationManage day-to-day office operations and facilities. Oversee procurement and inventory of office supplies. Maintain employee records and handle HR administrative tasks such as onboarding and leave management. Organize meetings, travel arrangements, and company events. Liaise with vendors, service providers, and contractors. Ensure compliance with company policies and procedures. Saturday & Sunday working