Content Marketing Executive

Key Responsibilities SEO Content & Blogs: - Research and write SEO-friendly blogs focused on keywords relevant to our training offerings. - Optimize existing web pages and landing content for better rankings and conversions. - Plan blog calendars with region-specific themes. Ad Copy & Lead Magnets: - Write compelling ad copy for Google, LinkedIn, and Meta campaigns. - Tailor messaging by geography (e.g., US tone vs UK tone). - Develop lead magnets like checklists, guides, and course handouts. LinkedIn & Email Content: - Draft LinkedIn posts, success stories, industry tips, and email sequences. - Support student testimonials and create story-driven content. Collaboration: - Work with designers and freelance creatives to bring campaigns to life. - Coordinate with internal teams for scheduling and distribution What We're Looking For - 3–5 years of experience in content marketing or SEO writing (preferably in EdTech, SaaS, or B2B). - Strong writing skills with the ability to adapt tone for international audiences. - Familiarity with SEO tools (Surfer SEO, Semrush), WordPress, and Grammarly. - Experience writing for ads, blogs, email, and social posts. - Comfortable working with content calendars and delivery timelines.