Job Location: Sector 47, Gurgaon KRA – Marketing Executive (Online & Offline) Department: Marketing Working Days: 6 days a week 1. Online Marketing Responsibilities Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, etc.) Manage social media platforms – content planning, posting, engagement, and growth Monitor and optimize website traffic through SEO best practices Create email marketing campaigns (Mailchimp, etc.) to promote offers and updates Track and analyze performance metrics using Google Analytics, Meta Insights, etc. Coordinate with design and content teams for creatives and digital content Maintain and update business listings, reviews, and Google My Business profile 2. Offline Marketing Responsibilities Plan and execute local offline campaigns – pamphlet distribution, standees, hoardings, banners, etc. Organize and manage on-ground activations (corporate tie-ups, society activities, mall setups) Coordinate with vendors for printing and distribution of marketing materials Build and maintain relationships with nearby corporates and RWAs for partnership opportunities Plan monthly in-club engagement and promotional activities Ensure branding material is placed correctly across all locations 3. Reporting & Coordination Maintain daily, weekly, and monthly reports on campaign performance Share lead reports with the sales team and follow up on lead quality Support cross-functional teams (sales, design, operations) for campaign execution Take feedback and improve campaign strategies based on ROI and footfall 4. KPIs / Performance Metrics No. of leads generated (online & offline) Engagement rate on digital platforms Brand visibility and local awareness (offline reach) Campaign ROI and conversion rates Execution of monthly marketing calendar Job Type: Full-time Pay: ₹40,000.00 - ₹45,000.00 per month Supplemental Pay: Performance bonus Work Location: In person